With as quickly as things move on social media sites, there are going to be mistakes. Learn about some of the biggest ones brands made in 2012 (as well as lessons learned) in these must-reads.
11 Biggest Social Media Disasters of 2012
By Seth Fiegerman The calendar year wouldn’t be complete without a few social media fails. In 2012, plenty of big brands and organizations suffered serious backlashes on social networks like Twitter and Facebook for offensive tweets, questionable ad campaigns or controversial company statements.
Lessons Learned: The Top 10 Twitter Mistakes of 2012
By Tricia Morris Here are ten large-scale lessons learned in 2012 that we can all use to drive service and social media response forward in 2013.
Lessons from 2012’s Social Media Disasters
By Rachel Tran Are you prepared to stave off the brand devastation of a future social media crisis? This year’s disasters and rescue missions teach us a thing or two about how to react to social conversations before crisis hits.