If you are a woman business owner, you’re going to love to hear this news! The Web.com and National Association of Women Business Owners (NAWBO) national survey of women business owners (WBOs) found a pervasive sense of economic optimism - including a prediction by 85 percent of WBOs that more women will become entrepreneurs in 2013 than in past years.
Women start their own businesses for a variety of reasons, including: having a business idea or a passion for solving a specific industry problem and wanting a more flexible work-life (family friendly) balance. Their biggest motivation for starting their own business? Most said they were following their vision (28 percent), followed by finding an idea that allowed them to become an entrepreneur (21 percent). The most important traits for running any successful business are that you must have passion for your idea, a vision to succeed long-term, a willingness to accept failure before real success comes, and to take risks.
With any business there are going to be challenges. Nearly two in five WBOs said the primary challenge they faced was gaining new customers. In order to gain new customers, 73 percent said they plan to invest in marketing in 2013. Social media marketing was at the top of the list – a close second was search engine optimization.
As for their favorite social media platforms? 27 percent indicated that LinkedIn was the most valuable social media platform to them, followed by Facebook (26 percent), YouTube (18 percent) and Twitter (17 percent).
“Women business owners are laser focused on reaching new customers, and their strategy for doing so is focused on improving their businesses’ online presence,” said Web.com Executive Vice President and Chief People Officer, Roseann Duran. “This is great news for time-strapped consumers, as they can expect to have an improved and more socially engaged online experience with many of their favorite businesses in 2013.”
If you have a dream or thought to yourself “I should do this,” 2013 sounds like the perfect year to start!
See the infographic below for more findings from The 2013 State of Women-Owned Business Survey.