Today Facebook announced several upcoming changes to the News Feed. One announcement stood out to me as something that may be a big benefit to brands – the Following Feed.
The Following Feed contains ALL posts from pages that people Like — not Edgerank-filtered updates.
Chris Struhar, Tech Lead of Facebook News Feed, announced, “We’re trying something new with this feed. We’re putting it in chronological order to make sure content publishers know that their fans can see every single post that they make.”
You can learn about all of the changes here.
What do you think? Could this benefit brand content on Facebook?