Branding in in our DNA at Firebelly Marketing. And we're firm believers that design makes everything better. Design thinking should be embedded in how we approach making things in general. Check out this story.

Objectified is a feature-length documentary about our complex relationship with manufactured objects and, by extension, the people who design them. It’s a look at the creativity at work behind everything from toothbrushes to tech gadgets. It’s about the designers who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about personal expression, identity, consumerism, and sustainability.

Through vérité footage and in-depth conversations, the film documents the creative processes of some of the world’s most influential product designers, and looks at how the things they make impact our lives. What can we learn about who we are, and who we want to be, from the objects with which we surround ourselves?

Read director Gary Hustwit’s post about the film. Objectified is the second part of a three-film “design trilogy” by Gary Hustwit, details on the third film will be released soon.

Featuring:
Paola Antonelli (Museum of Modern Art, New York)
Chris Bangle (BMW Group, Munich)
Ronan & Erwan Bouroullec (Paris)
Andrew Blauvelt (Walker Art Center, Minneapolis)
Tim Brown (IDEO)
Anthony Dunne (London)
Dan Formosa (Smart Design)
Naoto Fukasawa (Tokyo)
Jonathan Ive (Apple, California)
Hella Jongerius (Rotterdam)
David KelleyBill Moggridge (IDEO)
Marc Newson (London/Paris)
Fiona Raby (London)
Dieter RamsKarim Rashid (New York)
Alice Rawsthorn (International Herald Tribune)
Davin Stowell (Smart Design)
Jane Fulton Suri (IDEO)
Rob Walker (New York Times Magazine)
and more participants TBA

(IDEO)
(Kronberg, Germany)