So why haven't I been back?
Last year, while I was out on a photo shoot with my colleagues Chad Richards and Mark Juleen, I was introduced to Chick-fil-a and the experience was caught live on camera. I'd watched videos on YouTube, heard hipsters rave about its low brow appeal, heard the buzz on about how great it is that its closed on Sunday, my wife raving about the awesome waffle fries and fresh lemonade, and much more.
During my visit, maybe because we had a camera, the service people engaged heavily with us. I had a great time and we left. The video that we shot was funny and was dripping with cheese by the time we posted it on YouTube.
Yet a year later, I've never returned to Chick-fil-a, despite the chicken tasting very good at the time. Here's the video:
I've tried to examine why I've not returned and here's what I think.
- I don't care if its closed on Sundays. And being closed is frankly inconvenient for me. Religion is not part of my buying criteria.
- The bun sucked. The fries weren't exceptional.
- While the chicken was good – it didn't make me happy like the way YATS does (disclaimer YATS is a client) nor was it any more memorable than any other fried item. I'm suspicious of fried things in general though.
- I think I realized I felt guilty for being the one person that hadn't been there. But now that I've been I don't care?
- There isn't one even remotely close to me.
- Although even with the camera, I felt the service really was damn good. But great service isn't enough to make me return to a fast food place. In fact, there is a fast food mexican place that has awful service in the mornings and I still go.
- Great word of mouth or YouTube videos aren't enough to make me go back?
- If I had to choose between McDonalds, Burger King or Chick-fil-a (none of which I ever eat) – I would choose Chick-fil-a. But, um, it hasn't happened yet.
So why do you think I haven't been back? Why isn't the unexpected buttery goodness calling me back? Why don't I want to feel like I've just arrived in America again for the first time?
This was actually posted a few months ago. But I've been thinking that this needs to be revisited and its a great interview. So if you haven't seen it – and most of you haven't – please check it out!
I've been an admirer for a long time and had the chance to catch up with Emanuel Rosen, Dean of Buzz, at Patachou on the Park, downtown Indianapolis. We drank some great coffee and talked about word of mouth, buzz, visual buzz, and text buzz.
Its been a few years since the ground breaking book – The Anatomy of
Buzz – by Emanuel Rosen. He's back with The Anatomy of Buzz -
Revisited and he's on a cross-country bus tour. The bus is called
Tootsie – it's powered by recycled vegetable oil that is used by
NOLS–The National Outdoor Leadership School–to spread the word about
their organization and about alternative energy.
The Dean of Buzz discusses the new book – The Anatomy of Buzz Revisited
While it’s been a few years since his ground breaking book – The Anatomy of
Buzz, He’s back with “The Anatomy of Buzz -
Revisited” and is criss-crossing the country on a bus named Tootsie, powered by recycled vegetable oil (that is used by
NOLS–The National Outdoor Leadership School–to spread the word about
their organization and about alternative energy).
For Firebelly, I’m still Duncan! Its another great day for Indianapolis Social Media Marketing. I hope you enjoy the interview!
The Dean of Buzz discusses the new book – The Anatomy of Buzz Revisited
Caught up a few days ago with the Emanuel Rosen at Patachou on the Park, downtown Indianapolis. Our conversation covered the value of aggregated buzz and the qualitative nuances associated with this approach. We even talked about Indianapolis' own – Angie's List and Emanuel shared his thoughts on its significance.
While it's been a few years since his ground breaking book – The Anatomy of
Buzz, He's back with "The Anatomy of Buzz -
Revisited" and is criss-crossing the country on a bus named Tootsie, powered by recycled vegetable oil (that is used by
NOLS–The National Outdoor Leadership School–to spread the word about
their organization and about alternative energy).
This is the second part of the interview. The third part will be on the blog tomorrow.
For Firebelly, I'm still Duncan! Its another great day for Indianapolis Social Media Marketing. I hope you enjoy the interview!
The Dean of Buzz discusses his new book – The Anatomy of Buzz Revisited
I've been an admirer for a long time and had the chance to catch up with Emanuel Rosen, Dean of Buzz, at Patachou on the Park, downtown Indianapolis. We drank some great coffee and talked about word of mouth, buzz, visual buzz, and text buzz.
Its been a few years since the ground breaking book – The Anatomy of
Buzz – by Emanuel Rosen. He's back with The Anatomy of Buzz -
Revisited and he's on a cross-country bus tour. The bus is called
Tootsie – it's powered by recycled vegetable oil that is used by
NOLS–The National Outdoor Leadership School–to spread the word about
their organization and about alternative energy.
Today, we're bringing you Part 1 of the interview. The second part will be on our blog tomorrow. For Firebelly, I'm still Duncan! It's another great day for Indianapolis Social Media Marketing. I hope you enjoy the interview!
