We all love stories. Whether we remember nostalgic experiences from our childhood or love to read novels in our free time, stories give us an escape. They take us to places we may never go and make us experience feelings and emotions we so often try to conceal. A well written story can bring us joy, invoke tears or reveal vulnerability.
Michael Husain is the owner of Good Vibes Media and an Emmy award winning producer. We sat down with him to ask him what separates the best storytellers from the rest.
Be Authentic and Organic
We now have a sophisticated audience with a sensitive bullshit meter that can detect when you are trying to craft something to please yourself rather than please your audience.
Be a Drama Queen
Don’t make stuff up. Recognize the tension and drama in the room and capture it. Focus on those “hinge” moments and turning points. Those pivotal moments will have the most raw and authentic emotional moments. Your story has to have a heart and a soul. Emotion is the connecting factor to reach your audience. Studies have even proven that audiences are more likely to remember emotional moments over factual ones.
Find a different perspective.
Find different characters, for example, don’t focus on just the President and the Ambassador, but also the butler off to the side.
Author Michael Lewis is a great example of this. He gives a different insight into people you normally would miss. Don’t be afraid to focus on a different perspective. Focus on the shoes rather than just the face.
Don’t waste your audience’s time
We have all sat through a movie and thought, “Why is this movie two and a half hours when it could easily be one and a half?” Don’t get bogged down with too many details and descriptions.
Have fun as a storyteller. Whether that be as an iconoclast, curmudgeon or comedian. Pick a point of view and have fun with that point of view. Vanilla is a story killer so keep it fun!