A lot has happened over the past week, including the much needed revamp of Google Places into a new suite of tools now called Google My Business. Take a look at some of this week’s top stories to help you optimize your marketing strategy.
How to Spot the Weakest Part of Your Blog Post (and What to Do About It) by Stefanie Flaxman
What does a rough draft of a blog post have in common with all the other blog posts by all the other content creators in your niche? Too much.
7 Ways to Maximize SEO on Your WordPress Site by Brandon Seymour
After several years of experience working as an SEO and web design consultant on quite a few different WordPress sites, I put together some actionable tips to help WordPress site owners improve their on-page SEO strategy and get a leg up on the competition.
7 Outstanding Content Marketing Tips for Small Businesses by Adam Stetzer
Small businesses have historically been slow to adopt the content marketing strategies that corporate marketers use. But as SEO has evolved significantly in recent years, it has become clear that small businesses need to include how-tos, e-books, comparison guides, and other content marketing techniques to remain competitive in the rankings. Here are seven tips for creating outstanding content.
How to Publish on LinkedIn for Maximum Exposure by Henley Wing
Henley shares four tactics for publishing content that gets read and shared.
3 Ways to Use Google My Business for Your Marketing by Samantha Pena
Here are three ways you can take advantage of My Business to get a leg up on your competition.
We all love stories. Whether we remember nostalgic experiences from our childhood or love to read novels in our free time, stories give us an escape. They take us to places we may never go and make us experience feelings and emotions we so often try to conceal. A well written story can bring us joy, invoke tears or reveal vulnerability.
Michael Husain is the owner of Good Vibes Media and an Emmy award winning producer. We sat down with him to ask him what separates the best storytellers from the rest.
Be Authentic and Organic
We now have a sophisticated audience with a sensitive bullshit meter that can detect when you are trying to craft something to please yourself rather than please your audience.
Be a Drama Queen
Don’t make stuff up. Recognize the tension and drama in the room and capture it. Focus on those “hinge” moments and turning points. Those pivotal moments will have the most raw and authentic emotional moments. Your story has to have a heart and a soul. Emotion is the connecting factor to reach your audience. Studies have even proven that audiences are more likely to remember emotional moments over factual ones.
Find a different perspective.
Find different characters, for example, don’t focus on just the President and the Ambassador, but also the butler off to the side.
Author Michael Lewis is a great example of this. He gives a different insight into people you normally would miss. Don’t be afraid to focus on a different perspective. Focus on the shoes rather than just the face.
Don’t waste your audience’s time
We have all sat through a movie and thought, “Why is this movie two and a half hours when it could easily be one and a half?” Don’t get bogged down with too many details and descriptions.
Have fun as a storyteller. Whether that be as an iconoclast, curmudgeon or comedian. Pick a point of view and have fun with that point of view. Vanilla is a story killer so keep it fun!
Without content a blog can not exist. But without consistency, your readership will never grow. By creating an editorial calendar, it can help organize your stream of thoughts and ideas while turning blogging into a regular habit.
Do you follow the 36 rules of social media?
We aren’t giving away any secrets, but these 36 tips and tricks will make social media marketing and conversation more efficient. 36 seem like a lot? Pick a couple of your favorites and start from there! You’ll be amazed what simple rules can really do!
Vine is an iPhone app that allows users to shoot short looping videos they can then share with their followers. What can your business do with six-second videos? Read this week’s 5 must-reads for ideas.
7 Surprising Ways to Grow Your Business on the Twitter Vine
By James T Noble It’s been hailed as Instagram for video – and that’s a pretty big accolade – so the big question is…can Twitter Vine be leveraged for business? Well if we’re going to find out, first of all we need to cut through the buzz and take a closer look at what Vine is really all about.
How 15 Real Businesses Are Getting Creative With Vine for Marketing
By Hannah Fleishman A lot can happen in six seconds. You can text your mom, read an email (or delete 20), or give an epic high five. But can you create a lasting impression within six seconds? Marketers seem to think so.
Bite-Sized Marketing: How Six-Second Vine Videos Can Build Your Brand
By Anna Pedersen While adding Vine to your company’s social media arsenal sounds like a cool idea, you’re likely wondering, “Does my business really need another social media channel to manage?” The answer is… well, possibly.
Vine: What A Six-Second Video Can Do For Business
By Rocky Walls Vine is great for telling short stories with a distinct beginning, middle and end. Whether you’re a regular Joe traipsing around social media outlets or you’re operating accounts for a company or business, apps such as Vine can provide you with the tools to be entertaining and creative with the content you’re sharing.
How Small Businesses can use Twitter’s New Vine App
By Jonathan Handy Go behind the scenes of your business. Social media has already done a great job of getting to know brands more personally, with Vine you can take that even farther and create videos demonstrating how a product is made.
Today Facebook announced several upcoming changes to the News Feed. One announcement stood out to me as something that may be a big benefit to brands – the Following Feed.
The Following Feed contains ALL posts from pages that people Like — not Edgerank-filtered updates.
Chris Struhar, Tech Lead of Facebook News Feed, announced, “We’re trying something new with this feed. We’re putting it in chronological order to make sure content publishers know that their fans can see every single post that they make.”
You can learn about all of the changes here.
What do you think? Could this benefit brand content on Facebook?
Here are the 12 most-read posts on our blog in 2012. Pinterest, Instagram and memes were popular topics. Thank you for reading, sharing and commenting last year! We’re looking forward to more in 2013.
Is there anything in particular you’d like us to cover more this year? Let us know in a comment below.
So you shot a video of your latest product offering and you want to get some SEO/content marketing juice out of it. Try putting up a transcription of the audio in with the actual media file. Here’s why:
Right now, a great way to win search is to have your video rank high on YouTube. The best way to do that is simply optimize the video — keywords in the title, description, and tags; link from your website and Twitter to the video. That’s because less than 10% of all videos put up on YouTube are optimized. If you shoot a short product demo video and put it on YouTube, you’ve got a great chance of winning a YouTube search.
And if you can win a YouTube search, chances are your video will also show up near the top of a regular Google search. (The quick moral of the story: If you’re in a fairly competitive vertical on Google, focus on your YouTube strategy instead.)
To give yourself another boost, embed the video on your blog or website, and be sure to promote the link on Twitter, Google+, etc. You can even put the link on the YouTube video (“For more information, visit the Banana Slicer website.”)
But if you really want to make sure your videos are being indexed, helping your SEO, and making it easier for people to find you, create a written transcript of the video, and upload it.
To do this, go to your video, and click on the Captions button. Then, click the Upload caption file or transcript button.
You will need to have written your transcript beforehand, of course. Maybe you were working from a script, maybe you can type really fast, or maybe you even hire a transcription service. (I was recently on Jay Baer’s Social Media Pros podcast, and he told me they used a transcription service.)
It may seem like a lot of work, especially if you have to type the transcription out yourself. But if you’re doing a strong content marketing push for all of your content, this is one valuable step that you can take, and it will be worth the effort.
Google is currently working on a way to transcribe videos that are posted to their website — you can see the beginnings of their efforts on Google Voice’s transcribed voice mail messages — and one day, we won’t need to do this. But until then, you can smoke your competition by following this one step for all your YouTube videos.
I hear from my friends in the video content marketing business that they’re frequently asked to create a viral video. As if it’s something they can just whip up, post it to YouTube, and it will become the next Charlie Bit My Finger, garnering millions of views in a few days.
To tell the truth, you can’t actually create a viral video. You can create a video, and it may or may not go viral. But, there are a few things you can do to help your video go viral. It’s not a guarantee, but it will increase your odds.
New York Times
Social Curation Summit