Category: Content Marketing

earned media fail

If you’re thinking about investing in earned media efforts, you need to ask yourself — how can I do something that is interesting TO MY AUDIENCE?

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A lot has happened over the past week, including the much needed revamp of Google Places into a new suite of tools now called Google My Business. Take a look at some of this week’s top stories to help you optimize your marketing strategy.

How to Spot the Weakest Part of Your Blog Post (and What to Do About It) by Stefanie Flaxman

What does a rough draft of a blog post have in common with all the other blog posts by all the other content creators in your niche? Too much.

7 Ways to Maximize SEO on Your WordPress Site by Brandon Seymour

After several years of experience working as an SEO and web design consultant on quite a few different WordPress sites, I put together some actionable tips to help WordPress site owners improve their on-page SEO strategy and get a leg up on the competition.

7 Outstanding Content Marketing Tips for Small Businesses by Adam Stetzer

Small businesses have historically been slow to adopt the content marketing strategies that corporate marketers use. But as SEO has evolved significantly in recent years, it has become clear that small businesses need to include how-tos, e-books, comparison guides, and other content marketing techniques to remain competitive in the rankings. Here are seven tips for creating outstanding content.

How to Publish on LinkedIn for Maximum Exposure by Henley Wing

Henley shares four tactics for publishing content that gets read and shared.

3 Ways to Use Google My Business for Your Marketing by Samantha Pena

Here are three ways you can take advantage of My Business to get a leg up on your competition.

We all love stories. Whether we remember nostalgic experiences from our childhood or love to read novels in our free time, stories give us an escape. They take us to places we may never go and make us experience feelings and emotions we so often try to conceal. A well written story can bring us joy, invoke tears or reveal vulnerability.

Michael Husain is the owner of Good Vibes Media and an Emmy award winning producer. We sat down with him to ask him what separates the best storytellers from the rest.

Be Authentic and Organic 

We now have a sophisticated audience with a sensitive bullshit meter that can detect when you are trying to craft something to please yourself rather than please your audience.

Be a Drama Queen 

Don’t make stuff up. Recognize the tension and drama in the room and capture it. Focus on those “hinge” moments and turning points. Those pivotal moments will have the most raw and authentic emotional moments.  Your story has to have a heart and a soul. Emotion is the connecting factor to reach your audience.  Studies have even proven that audiences are more likely to remember emotional moments over factual ones.

Find a different perspective. 

Find different characters, for example, don’t focus on just the President and the Ambassador, but also the butler off to the side.

Author Michael Lewis is a great example of this. He gives a different insight into people you normally would miss.  Don’t be afraid to focus on a different perspective. Focus on the shoes rather than just the face.

Don’t waste your audience’s time 

We have all sat through a movie and thought, “Why is this movie two and a half hours when it could easily be one and a half?” Don’t get bogged down with too many details and descriptions.

Have Fun!

Have fun as a storyteller. Whether that be as an iconoclast, curmudgeon or comedian. Pick a point of view and have fun with that point of view. Vanilla is a story killer so keep it fun!

Without content a blog can not exist. But without consistency, your readership will never grow. By creating an editorial calendar, it can help organize your stream of thoughts and ideas while turning blogging into a regular habit.

  1. Start with your core values and strengths. This will help identify your blog’s theme. At Firebelly, we make sure our posts cover anything and everything relating to social media marketing. By incorporating our values and expertise into every post, our readers get a unique perspective they can not find anywhere else.
  2. Develop messaging that is supported by curated or created content. Everything you collect (curate) or write about (create) needs to be geared toward your blog’s theme. Deviate from it too much, and you’re going to confuse your readers. Remember, you don’t always have to create new content. Curation is very important as well because it establishes you and your company as a knowledgeable resource. Infographics, articles, and even videos are all suitable curated content.
  3. Include both casual and serious content.  Don’t feel like you have to write in a certain style with every post. Mix it up and have some fun.

Oct. Calendar

  1. Show the human side. You’re writing for real people, so make sure every post is more than just a recitation of dry facts and statistics. Try to inspire as much as you inform.
  2. Now you can begin developing your editorial calendar. Build a long running background story related to your theme that will help your audience discover who you are. (Remember, most people will not follow your daily or weekly adventures — many will show up as a result of a Google search, not regular reading — so it’s important to briefly re-introduce your key themes every so often.)
  3. Find out where to distribute your content across multiple platforms. It’s important to understand where your audience can be found. You can’t make them come to a network or platform, you have to go to where they are.
  4. Finally, make sure you have a way to measure your results. Set some goals for the kind of readership you’d like to reach, and then write the content, promote it to the networks, and measure the results. Figure out what tactics result in the best traffic and then figure out how to repeat that.

Do you follow the 36 rules of social media?

We aren’t giving away any secrets, but these 36 tips and tricks will make social media marketing and conversation more efficient.  36 seem like a lot?  Pick a couple of your favorites and start from there!  You’ll be amazed what simple rules can really do!

36-rules-social-media

Source

Vine is an iPhone app that allows users to shoot short looping videos they can then share with their followers. What can your business do with six-second videos? Read this week’s 5 must-reads for ideas.

How To Use Vine For Business

7 Surprising Ways to Grow Your Business on the Twitter Vine
By James T Noble It’s been hailed as Instagram for video – and that’s a pretty big accolade – so the big question is…can Twitter Vine be leveraged for business? Well if we’re going to find out, first of all we need to cut through the buzz and take a closer look at what Vine is really all about.

How 15 Real Businesses Are Getting Creative With Vine for Marketing
By Hannah Fleishman A lot can happen in six seconds. You can text your mom, read an email (or delete 20), or give an epic high five. But can you create a lasting impression within six seconds? Marketers seem to think so.

Bite-Sized Marketing: How Six-Second Vine Videos Can Build Your Brand
By Anna Pedersen While adding Vine to your company’s social media arsenal sounds like a cool idea, you’re likely wondering, “Does my business really need another social media channel to manage?” The answer is… well, possibly.

Vine: What A Six-Second Video Can Do For Business
By Rocky Walls Vine is great for telling short stories with a distinct beginning, middle and end. Whether you’re a regular Joe traipsing around social media outlets or you’re operating accounts for a company or business, apps such as Vine can provide you with the tools to be entertaining and creative with the content you’re sharing.

How Small Businesses can use Twitter’s New Vine App
By Jonathan Handy Go behind the scenes of your business. Social media has already done a great job of getting to know brands more personally, with Vine you can take that even farther and create videos demonstrating how a product is made.

Today Facebook announced several upcoming changes to the News Feed. One announcement stood out to me as something that may be a big benefit to brands – the Following Feed.

Facebook Following Feed

The Following Feed contains ALL posts from pages that people Like — not Edgerank-filtered updates.

Chris Struhar, Tech Lead of Facebook News Feed, announced, “We’re trying something new with this feed. We’re putting it in chronological order to make sure content publishers know that their fans can see every single post that they make.”

You can learn about all of the changes here.

What do you think? Could this benefit brand content on Facebook?

Here are the 12 most-read posts on our blog in 2012. Pinterest, Instagram and memes were popular topics. Thank you for reading, sharing and commenting last year! We’re looking forward to more in 2013.

Top 12 Blog Posts of 2012

12. Sh*t Social Media People Say

11. How To Run An Instagram Photo Contest

10. Pinterest Early Best Practices From Firebelly

9. Facebook Page Management Tip: Ask For A Different Perspective

8. The ROI of Pinterest: 5 Must-Reads

7. 2 Cool (And Free) Instagram Analytics Tools

6. Using Pinterest For Business: 5 Must-Reads

5. Instagram Marketing: 5 Must-Reads

4. Ask Fans To Unlike Your Facebook Page

3. Infographic: Pinterest Best Practices

2. Pinterest: Top 4 Most Popular Pinboard Categories

1. Social Media Manager: How People See Me & What They Think I Do

Is there anything in particular you’d like us to cover more this year? Let us know in a comment below.

So you shot a video of your latest product offering and you want to get some SEO/content marketing juice out of it. Try putting up a transcription of the audio in with the actual media file. Here’s why:

Right now, a great way to win search is to have your video rank high on YouTube. The best way to do that is simply optimize the video — keywords in the title, description, and tags; link from your website and Twitter to the video. That’s because less than 10% of all videos put up on YouTube are optimized. If you shoot a short product demo video and put it on YouTube, you’ve got a great chance of winning a YouTube search.

And if you can win a YouTube search, chances are your video will also show up near the top of a regular Google search. (The quick moral of the story: If you’re in a fairly competitive vertical on Google, focus on your YouTube strategy instead.)

To give yourself another boost, embed the video on your blog or website, and be sure to promote the link on Twitter, Google+, etc. You can even put the link on the YouTube video (“For more information, visit the Banana Slicer website.”)

YouTube Caption screen - video of Jean Alesi

That’s French rookie Jean Alesi at Indy 500 2012 Media Day. He was the oldest rookie ever in the field, but an accomplished Formula One race driver. I couldn’t transcribe it because I don’t speak French.

But if you really want to make sure your videos are being indexed, helping your SEO, and making it easier for people to find you, create a written transcript of the video, and upload it.

To do this, go to your video, and click on the Captions button. Then, click the Upload caption file or transcript button.

You will need to have written your transcript beforehand, of course. Maybe you were working from a script, maybe you can type really fast, or maybe you even hire a transcription service. (I was recently on Jay Baer’s Social Media Pros podcast, and he told me they used a transcription service.)

It may seem like a lot of work, especially if you have to type the transcription out yourself. But if you’re doing a strong content marketing push for all of your content, this is one valuable step that you can take, and it will be worth the effort.

Google is currently working on a way to transcribe videos that are posted to their website — you can see the beginnings of their efforts on Google Voice’s transcribed voice mail messages — and one day, we won’t need to do this. But until then, you can smoke your competition by following this one step for all your YouTube videos.

I hear from my friends in the video content marketing business that they’re frequently asked to create a viral video. As if it’s something they can just whip up, post it to YouTube, and it will become the next Charlie Bit My Finger, garnering millions of views in a few days.

To tell the truth, you can’t actually create a viral video. You can create a video, and it may or may not go viral. But, there are a few things you can do to help your video go viral. It’s not a guarantee, but it will increase your odds.

  • Keep it short. Viral videos are short and easy to enjoy in just a few short minutes. Definitely no more than 4 – 5 minutes. Keep it closer to 2 – 3. People will very likely be watching this on their phones, so they don’t want to watch your 3-hour video epic.
  • Don’t spend a lot of money on production. It’s an inside joke among video professionals that clients want crappy camera work in order to make a video “look more viral.” But that doesn’t mean your camera work has to be — or should be — crappy. It just means don’t go out and hire a $500/hour crew to shoot the thing. You can probably get by with a Flip camera or digital camera with video function. Just shoot it professionally and make it look as good as you can.
  • Make it funny. The viral videos I usually watch tend to be funny, like Sassy Gay Friend from The Second City Network. Of course, that’s a bias on my part. I don’t like videos that are dramatic, scary, or sad. But think about the best TV commercials we watch during the Super Bowl. Are they sad or funny? Touching or hysterical? The ones we remember are funny, the ones that remind us we’re not feeling fresh or make us wonder if we’re getting enough fiber are, well, not.
  • Tie it into a major current event or meme. If you can do something that is based on something in the news, or you just happen to do a video that is later about a topic that becomes news. If it’s timely and relevant, it’s more likely to be shared.
  • Be famous. Okay, this one takes a little more work than these other four steps, but it’s the only way you can actually guarantee a video will be seen by hundreds of thousands of people. You need to be Lady Gaga famous, Justin Bieber famous, Kanye West famous. Put out a video of your new song, and it’ll be picked up immediately.


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