Relevant Social Content is Visual, Spatial and Mobile
Today’s article is a guest post by Jason Bean, Internet Marketing Sherpa at Deep Ripples. I recently wrote a post that discussed how Major League Baseball used Instagram to really connect with their fans. For that post the main focus was on Instagram and how MLB was taking advantage of the photo sharing activity of [...]
8 Tips On Developing A Social Publishing Approach For Brands
A social publishing approach is the cradle-to-grave, beginning to end approach for audience-based content development, distribution, and measurement. It encompasses the entire process of audience-based editorial planning, content development — curated and created, content-triggered conversation management, distribution and, of course, consumption and conversion measurement. It includes keyword research and usage, monitoring across the social web, [...]
Content Creation & Curation? Planning? Distribution? Measurement? It’s All Part Of Publishling.
I’ve been talking a lot lately about content curation lately, and our contributor, Erik Deckers, is all about content creation, which has led to some “Tastes great! Less filling!” types of discussions. But the one thing that we’ve both agreed on is the importance of publishing of our content, regardless of where it came from. [...]
3 Ways To Tell If Facebook Fans Like The Content You’re Curating
You’re curating content on your Facebook page. You hope and think your fans appreciate it, but how do you know? Here are 3 indicators that will help give you a clue. Interactions Okay, so this one’s a little obvious. But if the content is getting a lot of positive comments, Likes and shares, then there’s [...]
The Anatomy Of Content Marketing [Infographic]
The ContentPlus Infographic: The Anatomy of Content Marketing below depicts the importance of an integrated marketing approach. This approach includes content marketing through curating, creating and promoting the brand’s core ideas and values to its clients. The infographic highlights the significance of the having the following: A corporate blog to increase visibility Thought leadership content to engage the [...]
Social Curation is Not Aggregation
Social Curation is the big new buzzword this year in social media circles — collecting information in a strategic amassing of selected information that’s presented in a new way to draw out the subtleties and patterns that might not otherwise be noticed when looking at the group in toto. Curation is an art form into itself. [...]
