News

Tuesday, May 11th, 2010

Social Marketing Speaking Engagements

Below are speaking engagements that Firebelly staff have over the next couple of weeks. We hope you can join us!

May 13
Online Reputation Management
Duncan Alney
Indiana Cultural Tourism Conference
Indianapolis, IN

June 3
Social Media Marketing
Duncan Alney and Chad Richards
Physician Office Managers Association of America
Indianapolis, IN

July 25-27
Duncan Alney
RealPage User Conference
Las Vegas, NV

August 21
Online Reputation Management
Duncan Alney
BlogIndiana
Indianapolis, IN

September 13-17
Crisis Communication
Duncan Alney
Brainstorming
Dallas, TX

September 13-17
Strategic Marketing
Chantelle Flannery
Brainstorming
Dallas, TX


Monday, March 1st, 2010

Firebelly’s Upcoming Speaking Engagements

Below are speaking engagements that Firebelly staff have over the next couple of weeks. We hope you can join us!

March 17th
Are You Ready For The Social Revolution?
Duncan Alney
Construction Financial Management Association Central Indiana
Indianapolis, IN

March 23rd
Content, Conversation, Community – Building The Social Media Mullet*
Duncan Alney
Social Media Optimization Summits
Dallas, TX
*use promo code DUNCAN for $100 off conference registration

March 23rd
Using Social Networking To Grow Your Business
Chad Richards
The Presidents’ Forum of Indianapolis
Indianapolis, IN

March 24th
New Media Integration Luncheon
Duncan Alney
Social Media Optimization Summits
Dallas, TX

April 6th
Personal Branding: Finding Your True Personal Potential
Duncan Alney
Hanover College
Hanover, IN

April 14th
Social Media For Small Business Owners
Chad Richards
National Bank of Indianapolis
Carmel, IN


Monday, August 31st, 2009

Firebelly Apartment Marketing Services

Situation
Well branded company with award winning marketing with no real online marketing strategy. The objectives were to increase awareness, improve search results from page 53 to something better etc.

Strategies
J.C. Hart and Firebelly Marketing formed a marketing partnership approximately 14 months ago. The objectives were to increase awareness and improve the company’s reputation online. The first step was to create MySpace and Facebook assets and begin inviting residents to be friends. Next all newsletters were eliminated and all content repurposed into blogs for each of the company’s communities. The website was broken into two components – a comprehensive corporate site and a site for each community. The branding was extended consistently and all community sites focused on vibrant imagery, floor plans, and immediate pricing (with an option to lease online). All sites included a solid SEO approach to assist with search. A video contest focused on residents was launched with the goal of capturing user generated content, to activate evangelists, and to get great testimonials. J.C. Hart also eliminated all print/guide marketing which placed a greater emphasis on web marketing including ILS generated traffic and leads.

Results

  • Increased website traffic 75% compared to June 2008
  • Eliminated print/guide marketing (saving thousands of dollars)
  • Increased foot traffic and showings 4.15% Year to Date 08 vs 09
  • Received nearly 50 video testimonials via a YouTube video contest (plus the JC Hart YouTube Channel received over 10,000 views in 2 months)
  • Generated qualified traffic/leads via Twitter

Click to find out how we can help your apartment communities!


Monday, August 10th, 2009

Indianapolis International Film Festival selects Firebelly Marketing

Firebelly Marketing to manage all social media efforts for IIFF 2009

Earlier this year, Indianapolis International Film Festival selected Firebelly Marketing as its social media agency for the 2009 festival. Responsibilities include managing all social media assets, managing the blog strategy and content development, and working with IIFF evangelists to extend the excitement of the film festival online. According to Dorothy Henckel, President of the board of the IIFF, “we picked Firebelly Marketing because they understand our brand, the social scene in Indy, and our audience, and they live what they preach – that’s impressive.” Duncan Alney and Chad Richards who will spearhead the social media marketing efforts for IIFF are also film makers and have the unique perspective of what its like to be in the production process, and the vital role that film festivals like IIFF play for film makers in connecting with their audiences. The festival kicks off next week – visit indyfilmfest.org for more details on catching some of the cool films being screened this year.


Monday, August 10th, 2009

Digital Dirt? Firebelly Marketing can be your secret weapon

Firebelly Marketing launches online reputation management serviceWith social media going mainstream, there are new challenges that face brands today. The first page of Google is every brand’s new home page. So when your brand’s constituents do a search, that is their first interaction, and perhaps most important, with your brand. While you cannot control the conversation, its important that you understand whats being said about you. Duncan Alney, President, Firebelly Marketing said, “your online reputation is almost as important, if not more important than your credit rating. If you’ve got some digital dirt, Firebelly Marketing can help you develop a strategy to engage with your critics and work towards the best possible results on the first page of Google SERPs.”

Firebelly Marketing has spent the last 2 years researching and developing this service for itself and a select few clients. The service is now being launched officially.


Monday, August 10th, 2009

Indianapolis Star interviews Duncan Alney

Duncan comments on Michael Jackson contribution to pop culture

Indianapolis Star featured Firebelly Marketing’s Duncan Alney today in an article on Michael Jackson’s contribution to pop culture, as he awaited to see if he and his wife had been selected to receive tickets to MJ’s memorial service at the Staples Center in L.A. Here’s the article as it appeared less than 90 minutes ago on Indystar.com.

Fans await word on Jackson tickets

An Indianapolis man is one of the more than a million Michael Jackson fans waiting by their computers today, hoping to be get tickets for the late pop icon’s memorial service Tuesday.

Duncan Alney, 41, became a fan of Jackson in the early 1980s after hearing his “Off the Wall” record while growing up in India.

“Here was this young black kid with the cool dance moves and a sound we hadn’t heard before,” Alney said. “He was a combination of Hollywood and James Brown. We were all mesmerized by his cool, his fashion.”

About 1.6 million fans registered for the 17,500 tickets for the memorial service set for Tuesday morning at the Staples Center in Los Angeles. Calling it “a landmark moment in popular culture,” Alney said he and his wife have made plans in case their names are picked in the ticket lottery, arranging to take a couple of days off work and using frequent flier miles to fly to LA.

Although most Hoosier fans aren’t likely to score tickets to the California event, Jackson’s hometown of Gary is planning its own sports stadium service. Fellow Gary natives Deniece Williams and former Miss Indiana Kellee Patterson are slated to sing at a memorial service slated for July 10 at the U.S. Steel Yard baseball stadium.

Alney’s appreciation of the singer’s talent only grew over the years, even as Jackson appeared more on tabloid headlines than the music charts.

“The strands of his music are intertwined into our social DNA,” Alney said. “I remember him performing at the Super Bowl more than the game itself. We’ll probably never see a global superstar like him again.”

Luna Music owner Todd Robinson said his two stores haven’t been able to keep Jackson’s music on the shelf since his death.

“His music is timeless,” Robinson said. “The morning before he died, I was in my car with ‘ABC’ playing. These two construction workers heard the song, stopped what they were doing and started dancing. That says a lot about his appeal.”

Call Star reporter Robert Annis at (317) 444-5572.

Monday, August 10th, 2009

Duncan Alney’s “In Person” Exhibit opens at Monon Coffee

From Jennifer Litz’s write up from the Monon Coffee Company Website:

Duncan ExhibtionDuncan Alney’s “In Person” series of black and white photos captures archetypes of the creative class. From Indy’s resident Cajun cool cat, Yats proprietor and nicest-guy-you-met Joe Vuskovich, to punk-rock sweetie Lindsay Manfredi, Alney’s mostly musical shakers jump off their black and white backings with loads of character.

Alney is president of Firebelly Marketing in Broad Ripple, which offers creative online and offline marketing solutions to Indianapolis clients and beyond. He came to the United States with a few dollars in his pocket, and worked hard to carve out his creative niche. He’s succeeded. And this work in particular reflects the American dream in which he and his subjects partake.


Monday, August 10th, 2009

Duncan Alney to speak at University of Phoenix

Firebellys President to make presentation on personal branding and online reputation management

University of Phoenix’s Indianapolis campus will host Duncan Alney today as he speaks on the importance of personal branding. “In an economy where people have lost trust in traditional institutions, there is remarkable opportunity for people to build their personal and professional brand based. We live in a project culture – and this is an opportunity for people to develop a portfolio of life work and building emotion-based relationships along the way”, says Alney. He will also speak about the importance of “googling” oneself and managing one’s reputation online.


Monday, August 10th, 2009

Slideshare.net features Firebelly presentation on home page

Slideshare.net has featured “5 ways to get the maximum bang out of your social meda buck” on its home page. The presentation focuses on best practices, national case studies, as well as local small businesses that have experienced “large” results. In addition, the presentation features Tahiti Tourism Board’s video contest that is based on investing in your love, and is gaining a large following online.

Duncan Alney debuted this presentation at the Indiana Cultural Tourism Conference last week and received very positive feedback from both attendees and conference organizers. Chad Richards is the brains behind the elegant presentation.

Slideshare.net

Slideshare.net



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