Category: Must Reads

There’s been a lot of talk about an upcoming (or existing) social media bubble burst. Here’s the scoop:

Social Media Bubble Burst

The Social Media Bubble Starts to Burst
By Rick Newman Score one for the Luddites: Social media really does seem to be overblown, at least as a business proposition.

Social Media Investment Bubble Has Popped
By John Shinal Facebook shares plunge to new lows as Zynga sees a raft of downgrades on a weak earnings report. Has the social media investment bubble burst?

Is The Social Media Bubble Finally Popping?
By Jesse Colombo Falling social media stock prices are making fools out of wildly optimistic Wall Street stock analysts and are causing billionaire (or former billionaire) social media company founders to lose fortunes.

Social media, until recently a hot sector, faces growing skeptics
By John Boudreau Social media, until recently the hottest sector in Silicon Valley, is now getting the cold shoulder from investors, downgrades from analysts and criticism from some fans.

Facebook bubble shows every sign of bursting
By Nick Farrell Ever since Facebook announced its over-priced IPO we have been warning that unless there were some significant changes at the company, it was a bubble waiting to burst.

Here are 5 must-reads on new changes Twitter made to its search functionality we don’t want you to miss.

Twitter Search Chnages

Simpler search
By Frost Li Today we’re introducing search autocomplete and ‘People you follow’ search results to In addition to recent improvements like related query suggestions, spelling corrections and more relevant search results, these updates make it even easier to immediately get closer to the things you care about.

Twitter patches up its search interface
By Rafe Needleman As hinted at in a tweet by Twitter’s Pankaj Gupta last night, Twitter today rolled out an improved search experience. It’s a big and overdue improvement in usability, but the new features are not revolutionary.

What Twitter’s New Search Features Mean For Google, Third-Party Developers
By Carl Franzen Tech bloggers have noted that Twitter’s recent moves betray ambitions to become a more comprehensive search engine, or at least add the capabilities of a search engine to its existing website, so whether this is just the beginning of a sea change in Twitter search remains to be seen.

3 Things To Note About Twitter’s Upgraded Search
By Kristina Chew The battle for internet search dominance and social media has more players besides Google and Facebook. Since these internet sites have become so crucial to how we find information and how we communicate, Twitter’s changes could turn out to be the start of a something new and big — or not.

Hands-on with Twitter’s new Simpler Search: Timeline search is a game changer
By Drew Olanoff Now that the cat is out of the bag, we know what Twitter meant when it said the company would be changing the way we explore and discover on the service forever. I’m taking the new features for a spin, and I have to say that I’m mighty impressed.

Here are 5 must-reads on social media and spam that we don’t want you to miss.

social media spam

‘Likejacking’: Spammers Hit Social Media
By Olga Kharif Spammers create as many as 40 percent of the accounts on social-media sites. About 8 percent of messages sent via social pages are spam, approximately twice the volume of six months ago.

Reddit Bans The Atlantic, Businessweek In Anti-Spam Crusade
By Jeff Bercovici Getting journalists to share the content they produce is a high priority for companies like Facebook and Twitter. Reddit sees it more as a nuisance.

What Is Social Media Spam? [INFOGRAPHIC]
By Shea Bennett This infographic from Seo Smarty provides a handy one-page resource as to how each of the major social networks defines spam, what sort of spam you can expect and their position therein.

Tips for Tackling Social Media Spam
By Linda Bustos Thanks to the low barrier to entry and the propensity for “black hat” Internet marketers to stop at nothing to make money online, any social network that has significant traction is going to be a magnet for spam and brandjacking.

Social Networking Spam – 5 Rules for Marketers
By Josh Mackey Marketers who face pushback on social networking spam issues need to be prepared to respond head on. The advice below comes from insights that I have gleaned from being neck deep in social audience measurement product development for the past year and a half.

Here are 5 must-reads on the LinkedIn hack in which more than 6 million users’ passwords were stolen.

Linkedin logo

LinkedIn Hacked: How To Protect Yourself Online
By Dave Johnson Security problems are pervasive, and any site that requires a password is susceptible to this sort of thing. That’s why it’s time to review the essential requirements to keeping your passwords safe and secure.

LinkedIn Breach Puts Site’s Reputation On The Line
By Jim Finkle and Jennifer Saba LinkedIn Corp’s silence on the extent of a security breach that exposed millions of user passwords has damaged its reputation among some business professionals, and may slow the growing company’s rise if the breach turns out to be more serious than disclosed.

LinkedIn Says Zero Accounts Have Been Compromised As A Result Of The Password Leaks
By Tom Cheredar In a blog post reaffirming its commitment to security yesterday, LinkedIn claimed that it has no evidence of any accounts being compromised as a result of the security breach.

LinkedIn Defends Reaction in Wake of Password Theft
By Shayndi Rice and Ben Worthen The social-networking service for professionals has been criticized for not including an extra layer of password security known as salting, and for not having a chief security officer. LinkedIn moved to reassure customers about the security of their data.

Lax Security At LinkedIn Is Laid Bare
By Nicole Perlroth That LinkedIn was attacked did not surprise anyone. Companies’ computer systems are attacked every day. What has surprised customers and security experts alike is that a company that collects and profits from vast amounts of data had taken a bare-bones approach to protecting it.

Here are your 5 must-reads on Facebook’s Promoted Posts that began rolling out last week.

Facebook Promoted Posts

Facebook Promoted Posts: A Step-By-Step Guide
By Lauren Drell Facebook has started rolling out Promoted Posts for Brand Pages, a new feature that allows businesses to pay for posts to be more predominantly displayed on news feeds.

Facebook Launches Promoted Posts For Pages
By David Cohen Facebook pages with more than 400 likes now have another advertising option in the form of the promote button the social network announced in test form in late April, as its rollout was confirmed on the Facebook Marketing page Wednesday.

Facebook Promoted Posts (Sorta) Explained
By Drew Bowling A Facebook spokesperson replied to a few questions I had about the promoted post features. Below is the Q&A from our correspondence.

Facebook Rolls Out ‘Promoted Posts’ To Extend The Reach Of Your Page’s Content
By Pamela Vaughan Traditionally, the reach of the organic content you post to your Facebook business page has been limited by the scope of Facebook’s EdgeRank algorithm. But today, Facebook is rolling out a new tool that enables page admins to extend the reach of their page’s organic content.

Calling Out Facebook {Manipulated by Promoted Posts}
By Kirsten Smith If I want to advertise on Facebook, I would set up an ad to run in the right hand ad-bar. I don’t want to advertise to my fans. I want to interact with them.

Here are your 5 must-reads on Memorial Day and social media that we don’t want you to miss.

Memorial Day Social Media

Memorial Day Thoughts From Social Media Explorer
By Jason Falls A happy Memorial Day to you all, especially those who might be somber today because of a loved one lost in the service of his or her country. Know that they did not die in vain. Whether in combat or not, stateside or abroad, each person who has had the bravery and valor to serve their country deserves our gratitude.

Customers Bullish On Travel, Spending This Memorial Weekend, Says Social Sentiment Index [STUDY]
By Shea Bennett IBM’s Social Sentiment Index, which aggregates public opinion from Twitter, blogs, message forums and other social media channels, has revealed a 46 percent increase in the amount of conversations about Memorial Day travel over last year.

Man Uses Facebook To ‘Save’ Memorial Day Parade
By Julie Tremmel Facebook, in my opinion, sort of put the power in our hands to get the word out, to get the press involved. We didn’t even ask the press involved, which I think is priceless. We’ve received comments and donations from people who don’t even live in this state or in this community.

12 Fantastic Memorial Day Weekend Instagram Shots
By Alex Fitzpatrick It’s Memorial Day weekend in the United States, and Americans are spending time with friends and family, enjoying the first barbecue of the summer and remembering their fallen military heroes. While people are soaking up some rays or paying tribute to lost heroes, they’re posting some fantastic snapshots to Instagram.

A Pinterest Memorial Day
By Erik Qualman Do a quick search on “Memorial Day” and you can see all the amazing things that are going on across our great nation. I did such a search, and what I found was truly incredible and inspiring.

Here are your 5 must-reads on Facebook’s IPO that we don’t want you to miss.

Facebook IPO

Facebook IPO? Flat. Facebook future? Bright.
By Charles Arthur Facebook IPO generated no big stock gains on its first day of trading. But Facebook has many of the traits that made Apple, Microsoft, and Google great in the long run.

The Failure of Facebook’s IPO
By Tim Worstall It might sound a little strange claiming that a company which has just launched a huge IPO has in some way failed. Yet looking around at the the weekend’s details of Facebook‘s float on Friday it’s difficult not to come away with the feeling that something has gone wrong.

10 Things Facebook Should Spend Its IPO Money On
By Peter Pachal There’s no shortage of projects that Facebook can and should tackle head-on with its newfound cash, but it needs to prioritize. Everything from mobile to ecommerce to pure research and development are ripe for investment, but the company can’t do everything at once.

Facebook IPO Spawns New Wave Social-Media Angel Investors
By Ari Levy and Lee Spears Facebook Inc.’s initial public offering is poised to create some 850 new millionaires, spawning a new class of angel investors looking to help other startups build on the popularity of the biggest social network.

Facebook IPO Flop Or Not: Did You Close Your Facebook Account?
By TJ McCue Now that the Facebook IPO has come and gone, did you close your Facebook account? Did any of your friends? There is no sarcasm intended with these questions. But the answer is: Probably not.

Here are your 5 must-reads on Instagram marketing that we don’t want you to miss.

Instagram marketing

The Rise of Instagram in Social Marketing: Tapping Into Consumer Creativity
By Andy Parker In just the past few weeks, there has been an explosion of brands jumping on the Instagram bandwagon. Track Social has been following brands’ use of Instagram on Facebook through it’s searchable database of active Facebook apps and we have seen a continuous stream of new Instagram initiatives.

5 Awesome Examples of Instagram Marketing From Real Brands
By Lauren Sorenson Mobile photo sharing is now a part of our future and is one of the fastest growing social media trends of the last few years. Big brands are starting to take notice, using the trend to their advantage.

3 Marketing Lessons Learned From Facebook’s Acquisition of Instagram
By Matthew Siegel Facebook just spent $1 billion on a company with no business model — just the proven capability to engage consumers while they create. Marketers should take a cue from Facebook’s move and apply the following tips.

5 Creative Ways to Use Instagram for Marketing
By Jessica McLaughlin Storytelling is one of the most effective ways for a brand to connect with its target audience, and Instagram is one of the most popular ways to tell that story through pictures. But how do you stand out from the pack?

4 Ways B2B Marketers Can Take Advantage of Instagram
By Jesse Noyes B2B companies haven’t taken to those fuzzy Instagram filters like their B2C counterparts. That’s too bad. The truth is Instagram offers a number of effective b2b marketing tactics your brand should be taking advantage of – from raising awareness to engaging prospects and leads. Here we outline 4 ways B2B marketers can use Instagram.

Here are 5 must-reads on Facebook Offers that we don’t want you to miss.

Facebook Offers

Facebook’s “Offers” News Feed Coupons Launch In Self-Serve Beta For Local U.S. Businesses
By Josh Constine Today any local U.S. business can start using Facebook’s Offers product – free-to-create coupons that businesses can share to the news feed, and that users can bring to brick-and-mortar stores for redemptions.

Facebook launches Offers: Coupons in your News Feed

By Emil Protalinski As expected, Facebook has launched its new Offers service, just eight months after killing Facebook Deals. More information is available at, but it should be noted this is a gradual rollout, as always.

How to Launch Facebook Offers in Minutes
By James Meyer One of the most powerful features you can use to promote your business is Facebook Offers. That’s the good news. The even better news is that it takes just minutes to create an offer. Here we will go step by step from idea to redemption.

Facebook Offers: Yet Another Social Deals Attempt
By Mark Hachman Facebook Deals died last year. So, uh, long live Facebook Offers? Facebook Offers is based on users “liking” the Facebook page owned by a business. If they do, Offers allows the business to send the customer/fan a special deal, such as a discount on a cup of coffee.

Facebook May Have Finally Nailed Local Offers
By Mikal E. Belicove Helping local businesses with a presence on Facebook identify, engage and increase repeat purchases from customers through a frictionless loyalty and direct marketing solution that integrates with Offers would be a genius move.

Here are 5 must-reads on the ROI of Pinterest that we don’t want you to miss.

ROI of Pinterest

What’s the ROI of Pinterest?
By Geoff Livingston Well known social media experts like to slough off tough questions about return on investment (ROI) with flip phrases like, “What’s the ROI of your mom?” Now it’s time to turn the tables and ask social media experts, “What’s the ROI of Pinterest?”

Why Big Consumer Brands Have Yet to Tap Pinterest’s Potential

By Lauren Drell There’s a very captive and engaged audience on Pinterest — but why, then, aren’t you seeing some of your favorite big brands on the site? We spoke to a handful of media agencies — the people who help brands develop their marketing strategies — about why Pinterest isn’t catching on with big consumer brands despite its status as a runaway success for smaller brands.

Pinterest: Why It’s Worth The Investment, And How To Get Your ROI
By Dharol Tankersley Pinterest may cause you to groan and look for excuses to opt out of maintaining yet another communication channel. Unfortunately Pinterest is increasingly looking like a medium marketers shouldn’t ignore; fortunately, it also looks like a medium that delivers significant ROI, and might not require the level of investment required by Facebook or a blog.

Assigning Pinterest Value
Olin Graczyk Pinterest no longer needs an explanation. You’re probably getting attacked from every angle with content, success stories, best practices, and how-to articles for getting your brands on Pinterest. You’re not going to get that here. What you will get, is some outside-the-box thinking for assigning value to your Pinterest endeavor.

Pinning Email to Pinterest for Faster ROI
By Deb McAlister-Holland Once you’ve determined that Pinterest is for you and your brand, follow the social media best practices you’ve learned in other media. Be relevant, be active, be social. Then start pinning email to Pinterest for faster ROI, by linking your email marketing campaigns to your Pinterest usage. Here are the five most productive ways to increase social media ROI by linking the two.

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