Category: Blog

At Firebelly our CEO has been on a serious writing kick. Here are Duncan’s most recent posts:

Subtweet: Trash Talk or Invaluable Customer Intelligence
Subtweeting is a trend seen and done by many teens and early twenty-somethings where they indirectly complain about someone or something. This article addresses the hidden value that subtweets could possibly have for marketers.
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What is a Digital PR Strategist? It’s a question I get asked all the time: by confused in-laws, strangers on the bus, the police–whosoever asks me what I do for a living, I usually end up getting asked that question next. And I’ve found it’s a difficult question to answer.

In this video, I make my best attempt to shed some light on this opaque descriptor. Let me know if your definition of what a Digital PR Strategist is differs from mine down in the comment section. If you disagree with anything I’ve said, or if you learned something in the video, don’t be afraid to let me know that too.

Back next week with more piping hot WTFS. Cheers!

Subtweets: is it something that people in their early twenties do (and useless to marketing people) or does it contain hidden customer experience gems.

There’s been a quiet phenomenon evolving in the social media landscape over the past several years.  People are alluding to personal problems, politics, friends, family and even brands without directly mentioning them. Welcome to subtweeting (and vague-booking).

For marketers the phenomena presents a challenge and an opportunity.  How can we broaden our awareness of conversations about our brands?  And how can an intimate understanding of subtweets inform this broadened awareness?
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You’re probably wondering what design thinking is all about and what its role at Firebelly is…

Put simply, it’s a way of thinking that gets the root of any problem, no matter how big or small, or how ambiguous it might be. Yes, aesthetics are a part of design, but design thinking goes deeper. When design thinkers are part of every stage of solving a problem, you set yourself apart from your competition by ensuring that every step of every stage has been considered and planned. It’s a skill that’s often overlooked.

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Firebelly is starting a new video series that we’ll be airing in April: The WTF’s.

That stands for: Whiteboard Tutorial Focused Learning Sessions.

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Although predictions or extended reality projections usually come at the end of one year or the beginning of of another – I think it’s critical to look at what’s happening so far in 2014 and imagine the rest of the year. As marketers, we’re very optimistic people and not usually known for taking a hard look at the cold realities around us. These points might not be self evident amidst the hyperbole and removed reality of talking heads, the over-hype of the need to produce content at scale, and the crushing need to produce results. It’s time look at some of these realities and set a corrective course for the rest of the year and 2015. Here goes…Continue Reading..

Social business is possibly the most disruptive force in business today and definitely here to stay. I caught up with my  friend Jeremy Epstein, VP of Marketing for Sprinklr, a revolutionary company that manages the social customer experience across various functional areas of the enterprise, to help bring some clarity to some lingering questions.

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In a world gone crazy over content, smart marketing people are asking a deeply existential question – what happens to my content once I set it free?

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“YouTube videos provide visual proof for static content” – Cameron Hail, Optimization @ Firebelly

Everybody is in a mad rush to make content. But I’m amazed at how little thought is paid to quality, distribution, engagement and conversion. Video content, for example, has so much value. And yet, YouTube is convenient left out of so many corporate social media plans

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