Category: Blog

Questions To Guide You As You Start Thinking Social

Did your VP of Marketing just walk in to your office and say “social media. we need it. make it happen. now”?
Here’s a few questions and suggestions to help you prepare for your mission – and to help you search for a social media marketing agency.

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Social Media Manager (Owned) and The Overall Firebelly Environment

As a Social Media Manager at Firebelly, you’ll look at things differently. They will appear different to you. Innovative thinking and energy will be a part of your approach. You’ll be a part of projects from start to finish – working with an internal and client team. Your philosophy, research and experience will become part of the work you produce. You’ll call it influence.Continue Reading..

Or when you really need one…

Below I’ve listed out twelve surefire signs that you don’t need a social media marketing agency. Congratulations! You are a rare breed and/or you are part of a world wide corporation that owns everything in sight! Check out the list. Give yourself a point for each statement that is true about you. If you score less than 12 – you probably do need a social media marketing agency…Continue Reading..

Marketers tend to be an optimistic breed. We stay positive most of the time and focus on hitting objectives. Often we’re met with the dissent of “what if” or “are you sure?” In this day of immense content marketing and online social interactions, clients often stop dead in their tracks with fear of what will be said when they push their brand out on social channels.
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If you’re a gamer, you are all too aware of augmented reality and how awesome (or not) it can be. But now augmented reality is seeping into ecommerce for a more “real life” experience for its users. So, what does this really mean for all involved? Continue Reading..

At Firebelly our CEO has been on a serious writing kick. Here are Duncan’s most recent posts:

Subtweet: Trash Talk or Invaluable Customer Intelligence
Subtweeting is a trend seen and done by many teens and early twenty-somethings where they indirectly complain about someone or something. This article addresses the hidden value that subtweets could possibly have for marketers.
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What is a Digital PR Strategist? It’s a question I get asked all the time: by confused in-laws, strangers on the bus, the police–whosoever asks me what I do for a living, I usually end up getting asked that question next. And I’ve found it’s a difficult question to answer.

In this video, I make my best attempt to shed some light on this opaque descriptor. Let me know if your definition of what a Digital PR Strategist is differs from mine down in the comment section. If you disagree with anything I’ve said, or if you learned something in the video, don’t be afraid to let me know that too.

Back next week with more piping hot WTFS. Cheers!

Subtweets: is it something that people in their early twenties do (and useless to marketing people) or does it contain hidden customer experience gems.

There’s been a quiet phenomenon evolving in the social media landscape over the past several years.  People are alluding to personal problems, politics, friends, family and even brands without directly mentioning them. Welcome to subtweeting (and vague-booking).

For marketers the phenomena presents a challenge and an opportunity.  How can we broaden our awareness of conversations about our brands?  And how can an intimate understanding of subtweets inform this broadened awareness?
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You’re probably wondering what design thinking is all about and what its role at Firebelly is…

Put simply, it’s a way of thinking that gets the root of any problem, no matter how big or small, or how ambiguous it might be. Yes, aesthetics are a part of design, but design thinking goes deeper. When design thinkers are part of every stage of solving a problem, you set yourself apart from your competition by ensuring that every step of every stage has been considered and planned. It’s a skill that’s often overlooked.

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Firebelly is starting a new video series that we’ll be airing in April: The WTF’s.

That stands for: Whiteboard Tutorial Focused Learning Sessions.

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