If one of the goals of your social media marketing efforts is referral traffic to your web assets, I hope you’re not ignoring Facebook. Despite legitimate concerns about decreased organic reach in the News Feed, a recent report by Shareaholic shows that Facebook was the Q2 2014 social media referral traffic leader and drove nearly 25% of all web traffic in June.
Twitter has rolled out “new and improved” analytics dashboard that is sure to make data-hungry marketers happy. These five posts will fill you in on everything you need to know.
If you and your marketing team are still operating in a paradigm of business as usual, you are in a very difficult position. In fact, you might be facing extinction. These strong words are part of Duncan Alney’s upcoming keynote presentation — Agile Marketing: How To Change The Way Your Marketing Works — at MixWest 2014. I cornered Duncan this morning to break down some of the essential components that make up agile marketing.
Americans celebrate the 4th of July with BBQs and fireworks, but brands can create “fireworks” of their own on social media this Independence Day. Check out the four must-reads below to learn how.
So you’ve done some introspection and you’ve decided that you might want to work with a social media marketing agency. Before you rush off to talk to a few firms (or don’t), think about what it is you’d like to get done.
What’s the challenge?
What problem or challenge will social media be used to solve? Hence the term, “Use Case”.Continue Reading..
Subtweets: is it something that people in their early twenties do (and useless to marketing people) or does it contain hidden customer experience gems.
There’s been a quiet phenomenon evolving in the social media landscape over the past several years. People are alluding to personal problems, politics, friends, family and even brands without directly mentioning them. Welcome to subtweeting (and vague-booking).
For marketers the phenomena presents a challenge and an opportunity. How can we broaden our awareness of conversations about our brands? And how can an intimate understanding of subtweets inform this broadened awareness?
Firebelly is starting a new video series that we’ll be airing in April: The WTF’s.
That stands for: Whiteboard Tutorial Focused Learning Sessions.
When I was learning to drive, the very first thing my parents told me was no texting and driving! However, no one ever said anything about vining and driving.
Vine is a mobile app that allows users to view, share, and produce up to 6 second videos. One of my favorite “Viners,” Alx James, is known for vining while driving. Typically most of these vines deal with bad drivers, impatiently waiting at red lights, or anyone who might pull up next to him. While James’ vines are hilarious I never thought about how dangerous they could be. I always just saw the entertainment value.
When I first discovered Twitter my sophomore year of high school I thought it would turn out to be a fad. Who really wants to receive constant updates about my life right in the palm of their hands?
However, Twitter started striking a chord with most of my friends as it became a way for us to see what we were all up to. In college it has become a way to stay posted on what is happening on campus, including updates on Butler basketball (those never come fast enough!), and the funny things we see around campus, like our Bulldog mascot, Blue 3, riding his skateboard.
New York Times
Social Curation Summit