Subtweets: is it something that people in their early twenties do (and useless to marketing people) or does it contain hidden customer experience gems.
There’s been a quiet phenomenon evolving in the social media landscape over the past several years. People are alluding to personal problems, politics, friends, family and even brands without directly mentioning them. Welcome to subtweeting (and vague-booking).
For marketers the phenomena presents a challenge and an opportunity. How can we broaden our awareness of conversations about our brands? And how can an intimate understanding of subtweets inform this broadened awareness?