Category: Facebook

This week, Facebook announced more changes to its news feed algorithm. Read all about how these will affect your page in these must-reads.

facebook news feed algorithm change

Facebook News Feed Algorithm Changes…Again

By Beth Anne Ballance Hold on to your hats, folks. Facebook issued news feed algorithm changes again and community managers everywhere are fighting the urge to melt their faces off.

Facebook Announces More Links In The News Feed

By Edgerank Checker Facebook has announced another significant tweak to the news feed algorithm (often called EdgeRank). You can read their blog article in full or check out our summary of the changes here.

Facebook’s Algorithm Change All Part Of Its Native Ad Master Plan

By Joe Lazauskas This week, the media world has been abuzz about Facebook’s early Christmas gift to publishers: Articles are being given a higher priority in its news feed algorithm, and publishers are seeing a serious increase in traffic.

Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads

By Cotton Delo Facebook is being more blunt about the fact that marketers are going to have to pay for reach. If they haven’t already, many marketers will soon see the organic reach of their posts on the social network drop off, and this time Facebook is acknowledging it.

You’re Not Going To Believe What Facebook Just Did To The 7 Ways Superlicious Content Sites Drive Traffic

By Jeremy Liew Yesterday Facebook made a change to its news feed algorithm, promoting high quality content and deprecating [fancy word for de-emphasizing] low quality content and meme photos. What will this mean for the new generation of content sites who are fed entirely off social sharing?

Relationship Social Blog Post Relationship Social Blog Post 2

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Each June I take a small break from reality and attend Electric Forest Festival (EFF), a music festival in Rothbury, Michigan.  Formally known as Rothburty Music Festival, EFF is owned by Insomniac Events, the same company that puts on Electric Daisy Carnival, Electric Zoo, and many other famous festivals.

Electric Forest knows its stuff.  Along with the amazing music, harmonious crowd, bright forest, and art instillations Electric Forest makes the experience even better by excellent social media use.  Whether one is using the app during the festival or connecting via Twitter (@Electric_Forest) and Facebook before and after, EFF is up to date, involved, and interested in their audience.

Twitter

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Not only does Electric Forest share information on Twitter from artists and about the festival, but they do an excellent job interacting with their followers.  After continuous tweets and updates to EFF, the company now followers me, and many other fans, on Twitter and regularly favorites and RT’s us.  This is a great way to feel appreciated and involved in one of my favorite experiences along with hearing what other fans have to say.

Facebook

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Electric Forest utilizes all Facebook has to offer.  EFF posts videos, clips from fans, and ticket information all year round.  What about during the festival you ask?  All around the forest and festival grounds are check-in points that will upload your location and status to Facebook, making all your friends jealous (who didn’t attend) or able to find you (who did attend)!

Instagram

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A large part of Electric Forest is the way the forest is lit up and decorated, which comes alive at night.  All year round Electric Forest Instagram’s awesome photos of the forest, artists, and even sneak peaks for the up-and-coming festival.  Since so much of the experience is visual, Instagram is a great tool for Electric Forest.

One other cool aspect of Electric Forest?  On their festival app they provide a Fest Cam, which enables you to use specific Electric Forest filters to upload to your Instagram!

Vine

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While Instagram does an excellent job portraying the forest, it is a music festival so thank goodness for Vine.  Electric Forest vine’s clips of different concerts, fans getting super excited, and even all the food options!  If you missed out this year no worries, you can get a glimpse of the atmosphere off of Vine (or maybe you are like me and did attend and just want to reminisce).

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When we thought Millennials could not get any more hooked and serious about social media they took it one step further: Car Buying.

Everyone loves to go car shopping.  What is better than driving around expensive cars you are not going to buy?  Well to Millennials car shopping is another one of life’s burdens and would prefer to do their car shopping through social media use.

20 and 30 year olds buying cars are more likely to turn to their Facebook friends for advice than an actually showroom.  Millennials value their friend’s opinions, especially over large companies.  They key to getting a Millennial to trust your brand?  Reach out in a way they recognize, through social media, in a friendly and trusting manner.

Because of this sudden shift in car buying it is important that car companies take the necessary steps to keep up with Millennials, buy utilizing social media to connect with their customers.

Check out some of the other facts found by the eBay study:

-       94% of Millennial car buyers gather information online

-       more than 1/3 use mobile devices to do that research

-       only 13% of Millennials view visiting a dealership as their preferred method of shopping

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What should you do to optimize your Facebook page for Graph Search? Find out in these 5 must-reads.

Facebook Graph Search Optimization

What Facebook Graph Search Means for Your Business
By Kelly Jo Horton Graph search is Facebook’s social solution for connected search. It is a search algorithm that delivers results based on connecting the dots in the mountains of data Facebook has collected from its billion users. Results are served up based on relevancy and relationship rather than keywords. So what does this mean for your Facebook brand page? It means it’s time for businesses to get social, and I do mean social.

Graph Search Optimization: The New SEO and What it Means for Social Advertisers
By Todd Herrold While Facebook hasn’t revealed the exact formula it uses to determine Graph Searching of content (they did provide a look “under the hood” which marketers may find helpful), we can identify several factors which likely impact Graph Search rankings.

How to Optimize Your Facebook Page for Facebook Graph Search
By Andrea Vahl As Facebook Graph Search rolls out to more users, marketers are exploring different ways to use it. This article will help you increase your exposure in Facebook Graph Search.

5 Tips for Facebook Graph Search Optimization
By Christopher Penn It should take almost no time for Graph Search Optimization companies to spring up overnight for optimizing your marketing programs for Graph Search. I’ll save you some time with a few simple guidelines based on what Facebook has revealed.

Graph Search Optimization: What Facebook’s Social Search Means for Brands
By Max Gladwell With the introduction of Facebook search aka Graph Search, brands with multiple locations will soon find their Facebook strategy turned on its head. Which is to say that the value of marketing on Facebook is about to shift dramatically and disproportionately from the brand level to the local level for these types of companies.

Facebook has rolled out Facebook Home, a mobile experience that “puts your friends at the heart of your phone.” But what does this mean for marketers and brands? Find out in this week’s must-reads below.

What Facebook Home Means For Marketers

Facebook Home: What’s in It for Marketers?
By Andrew Cherwenka Facebook introduced the launch of Facebook Home, ending rumors of a custom-built social phone dating back to 2008. What is it and what does it mean to marketers?

What does Facebook Home mean for marketers?
By Natalie Brandweiner Facebook’s objectives and users’ are once again in conflict. Users don’t want more advertising or tracking, and Facebook wants to do more of both. How can marketers exploit the potentials of Facebook Home without alienating customers?

Facebook Home: A Home Run for Marketers?
By Polina Bachlakova Understandably, marketers are wondering if Facebook Home will make their jobs easier or more difficult. It’s still too soon to grasp a full understanding of the pros and cons – but we can start speculating.

4 Thing Marketers Need to Know about Facebook Home
By Amanda Peters Facebook’s long awaited mobile product, Facebook Home, is not about a new phone but about making Facebook a content platform for a mobile audience. Brands would do well to start thinking hard about how they’ll develop engaging content for a mobile audience on Facebook.

The Real Reason Advertisers Will Love Facebook ‘Home’ Phones: Permanent Logins
By Jim Edwards For some time, Facebook has essentially been solving, almost by default, one of the trickiest problems in digital advertising: How to figure out who’s who when users stop using their desktops and switch for a moment to their phones.

Facebook has lifted many of the restrictions regarding cover photos. Cover photos can now include calls to action, price and purchase information, contact information and Facebook references (such as “Like”).

Facebook Cover Photo Tool

The arbitrary 20% text rule is still in effect – cover images cannot be made up of more that 20% text.

Some people have found this rule confusing, but now there’s an easy tool to see if your cover photo violates this rule. You simply type in your Facebook page URL, wait for it to populate your cover photo, click on the areas of the photo that include text and wait for it to give you your text percentage.

Check out the Facebook Cover Compliance Tool.

2012 didn’t end well for social networking and the ever-looming subject of online privacy. Popular social sites like Facebook have been the subject of privacy concerns for years, but users are starting to hold companies accountable for their actions – making others rethink the way they take on Internet privacy.

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Instagram Hates You

In early December, Instagram made controversial changes to its terms of service giving the company the ability to sell user’s pictures to third party companies without the permission or even notification of the original posters. The overwhelmingly negative feedback from Instagram users caused the social network to recant on that aspect of its changes, but the damage was done. Since the changes were announced, Instagram’s daily user numbers have been steadily dropping, according to statistic tacker AppData.

That fact that Instagram wanted to profit from customer data isn’t what’s stunning. An entire economy of buying and reselling user data revolves around social networking, as it’s one of the few ways to profit from a service that’s essentially free. What sent users over the edge was that they weren’t invited to give feedback over the changes or given a change to “opt out” to preserve some of their privacy.

Foursquare 101

It didn’t take long for other social networks to learn from the mistakes of Instagram. Popular “check-in” service Foursquare recently announced changes to its service that will display user’s full names under all check-ins compared to the current first name and last initial (like John D). The changes could be seen as a breach in user privacy, but Foursquare prepared for this. In a page it calls “Privacy 101,” Foursquare cuts past the fine print and lays out in plain English the changes it plans to make and why it’s making them.

And that’s the real difference here. Foursquare figured out a way to just talk to its users like people. To say to them, “This is what we’re doing and this is why we’re doing it. We hope you understand our reasoning and welcome feedback on the matter.” It’s likely that their changes could have been as intrusive as Instagram’s and the backlash still wouldn’t have been as harsh.

Terms of Use 2013

So what does this mean for you in 2013? It’s not likely that social networks will stop selling your data to third party companies, but it’s looking up for how social networks communicate that information to you first. Even Facebook, whose privacy policies used to be a total mystery (and apparently still are to CEO-sister Randi Zuckerberg) are beginning to offer clarity to its users. The mistake of Instagram was that the cover up is always worse than the crime.

Today Facebook announced several upcoming changes to the News Feed. One announcement stood out to me as something that may be a big benefit to brands – the Following Feed.

Facebook Following Feed

The Following Feed contains ALL posts from pages that people Like — not Edgerank-filtered updates.

Chris Struhar, Tech Lead of Facebook News Feed, announced, “We’re trying something new with this feed. We’re putting it in chronological order to make sure content publishers know that their fans can see every single post that they make.”

You can learn about all of the changes here.

What do you think? Could this benefit brand content on Facebook?

When it comes to posting on your business Facebook page it’s important to keep in mind the value that photos add to your text and/or link posts. The infographic by Wishpond reenforces strong data that photos are king when it comes to posts. For example,  photo posts on Facebook receive 84% more link clicks and 53% more likes on average. Facebook posts that include photos also have 120% more engagement than the average posts.

Are you posting photos on your Facebook page? If not, the next time you see a loyal customer, have an event, get a new product, honor an employee of the month or create new specials, remember to snap a quick photo and upload it to your Facebook Page.


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