Chris Brogan talks about the importance of practicing what you preach
I had a chance to chat with my new friend, Chris Brogan, at Blog Indiana (a killer event btw) a couple of weeks ago. I've been frustrated with many of my colleagues in marketing broadly as they preach to clients, but don't practice what they preach. Its a different world. You didn't need to make ads for yourself 30 years ago – your client work sold your work. With PR, you don't need to get placements or stories for yourself. But social is different, you've got walk the walk. "Eating your own dog food", as Chris says, is critical. Watch the video or read the list to get the gems from our conversation on how to practice what you preach.
- You've got to embed it in your lifestyle
- The response time is minutes
- Personal interactions can teach you how to use the tools
- Get in deep – don't skim the surface – it wont work
- Use it in the appropriate place
- Social world people – get out with the humans – you can't do it from a laptop
- Have a process in place
- Convergence works – traditional and social media
- You have to understand how humans interact
- Listen to the people who support you, to the people who you compete with, everybody around you.
- Show love to the people that love you – social media karma
- Integrate your approach – SMS, email, social, and more
- Remember to build trust
- Collect your conversations where your business is happening
- Be there before the sale – let people get to know your company in a human way
