Spark it! Interview with Craig Donato, CEO of Oodle.com

Craig Donato speaks with Duncan Alney about Social Search

Every few years we go through radical shifts in technology and the way people use technology. Social search is emerging as an important way in which people discuss brands, do their research, get validation, and a lot more. I had a chance to hang out with fellow bald man Craig Donato, CEO of Oodle.com, and Chad Richards just happened to be around with his camera. Craig points out how people are commenting and conversing online. He encourages us to get involved – by sparking the conversation, tracking the conversation, and figuring out how to participate into the conversation. This is relevant customer oriented conversation – it's word of mouth. And it's the best and oldest kind of marketing!

Yeah you know what I'm going to say next. I'm Duncan Alney, for Firebelly Marketing in Indianapolis, and its another lovely day for social media marketing here. It's sunny and we're going to see James Morrison in concert shortly.

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