Web marketing will be the most popular tactic among advertisers and marketers in 2009 according to executives surveyed this month by the business development consultants at Reardon Smith Whittaker.
If you look at the chart from eMarketer above, it is interesting, but not at all surprising, to see those uber low (and no) numbers for TV, print and radio. Those three combined garnered only 7%. They're hurting just as much as the other Big 3 in Detroit.
Marketers rated these tactics based on client interest and perceived effectiveness. When asked which tactics interested the marketers most themselves, 70% said web marketing and 25% said mobile marketing.
What about you? Do your tactics for 2009 match the ones illustrated above?
Mobile Marketing Tips and Thoughts
Talked recently with Cindy Crumb from Rank Mobile about Mobile Search. Here’s an encapsulation:
- Start with traditional SEO and all the things you’d do normally.
- Don’t create a separate mobile domain, instead use a sub domain or sub directory OR have only one page and use multiple style sheets – so when you’re on a computer it pull a traditional style sheet and when you’re on a mobile phone – it pulls the mobile style sheet.
- Focus your content on what people need when they’re mobile. If you’re in the restaurant world, help people find you or order something. This bridges the gap between online and offline behavior.
- For 2009 – the iPhone has changed the mobile browsing experience and more entrants in the space. Browser handset combinations will affect the experience. Rendering standards will help standardize things across browser handset combinations.
Of course, we’re based in Indianapolis, home of ChaCha, the giant mobile search tool powered by humans. So hopefully this will be an exiting year for ChaCha as some of their new offerings change the mobile search experience into a mobile “find” experience that will offer next steps such as recommendations and the offer to purchase as well. They already have a robust advertising option that uses the “powered by XYZ” that is based on several variables.
We’re integrating mobile into everything we talk about and work on. So stand by for more on mobile marketing from me! Meanwhile if you’ve got thoughts on how you’re using mobile in your marketing mix, please do share your experiences.
