A recent article released by eMarketer presented some interesting statistics about mobile content use in America. We social media markting practitioners at Firebelly found it interesting, and we’d like to share it with you. Understanding how mobile content is consumed is critical. There's no question. So here goes.
Let’s start with the general numbers.
According to the Pew Internet & American Life Project’s recent report, titled “Wireless Internet Use,” 32% of all US consumers ages 18 and older have accessed the mobile Internet, and penetration was up 8 percentage points over 2007.
Furthermore, eMarketer estimated 26.3% of mobile phone subscribers will log on to the mobile Web at least once a month this year. Need help with the math? We’ve got you. That’s 73.7 million mobile Internet users.
How’s that for a potential audience? The Pew report went on to break things down into usage based on ethnicity. Here’s what they found: White consumers were more likely to go online through a computer than black consumers (59% versus 45%).
When you go mobile, that statistic flip-flops.
The Pew report stated nearly 50% of black and Hispanic consumers reported having ever used the Internet via a handheld device in 2009, compared with only 28% of whites. All three groups have increased usage since 2007, but the minorities showed the most significant jump. By 2009, 29% of both blacks and Hispanics went online via a handheld device on an average day, versus only 17% of whites.
“Black and Hispanic households are more likely to use a mobile phone as their primary phone, and have a lower penetration rate of PCs and broadband than white households,” said Lisa E. Phillips, eMarketer senior analyst. “It makes sense that these groups access the Internet via a mobile device more often than whites.”
eMarketer also reported that time spent on a handheld device among minorities wasn’t just on the Internet. Black and Hispanic mobile users were more likely than whites to participate in every mobile activity studied by Pew, including sending and receiving text messages, taking pictures, playing games and accessing e-mail.
This information determines it may be a good idea to cater content to different ethnicities through different technologies because their usage is different. Take this information, and roll with it. You can bet we will.
Duncan Alney Facebook | Twitter | Naymz | Blip.fm | Social Media Marketing
An interview with Lee Odden, CEO, TopRank Marketing
I caught up with Lee Odden recently, whose widely regarded as on of the most influential online marketers. We talked about the relevance of value of blogs especially in the context of public relations that is focused on traditional media, bloggers, analysts, and, increasingly, consumers. Lee makes some great points. Here's the recap. Watch the interview (recorded on the fly at a conference hence the somewhat hushed tone in both our voices).
1. Use blogging software as your newsroom CMS
2. Archive everything – press releases, case studies and more
3. Categorize your content by topic
4. Categorize your content by keywords
5. Use keyword rich tags
6. Use RSS feeds for the newsroom and categories
News rooms can be link magnets and can dramatically improve search results. While push marketing is still important, there are more and more situations where writers, editors and producers under deadline are mostly turning to the web to find information and people. Optimized content can make a world of difference – that is getting your content found on search!
Do you have questions? Do you have a story of how a journalist found you because of your optimized content?
