Services
Build fires. That’s what we do.
Whether it’s a short campaign or a sustained movement, our fire starters are here to help you.
We can be your strategic guide as you do the work, we can do the work, or both. Think of it as us keeping your options open. We’re up for gathering the wood and fuel needed to start the right fire for you.
Let’s keep it simple. Here’s how our services break down:
Content Creation
Content – specifically good content – is one of the most vital keys to your brand’s social kingdom. Whether we’re producing a video for YouTube, designing and building an engaging website, setting up and producing content for a search-friendly blog, constructing your brands visual legacy on Flickr, or engaging your fans via contests on Facebook, it’s all about creating content that is combustible and ready to burn. Content that we like to say sets people on fire.
Conversation Development
Think of us as your conversation agent. Helping your brand to start, maintain and sometimes end conversations. Buzz builders. That’s us. Some conversations are functional, some are fluffy and some are in-between. They’re all necessary. Especially when it comes to fanning people’s interest in your brand’s story.
Community Management
Communities form for a variety of reasons. Geography, function, etc. Whatever the reason, they’re based on shared values. On shared concerns and dreams. Our fire will help you manage your community in general or help with a specific aspect of community life. Whether it’s a crisis that needs to be managed or a topic that requires feedback, our community skills are here for you – both online and offline.
Buzz Monitoring
People are talking about your brand even as you read this. Do you know what they’re saying? We’ll help you monitor the conversations – on Twitter, Facebook, blogs, forums, wherever – so you know who’s saying what and what they’re saying. It’s the first step in managing your brand’s reputation online.
Reputation Management
When good things are said – do you know who is saying them? Are you responding to the negative with your side of the story? We’ll help you build a strategy to harness the power of your evangelists. If you’re being crucified, we’ll help present your side so that you put your best foot forward. It’s a strategic approach to manage your reputation so that you’re balancing your brand objectives with what people expect from a smart brand online.
