The speakers in the Social Media Marketing Checklist session at SES Chicago, Sean Carton, Chief Strategy Officer, idfive; Jeanniey Mullen, Chief Marketing Officer, Zinio; Heidi Cohen, President, Riverside Marketing Strategies; and Brian Boland, Manager, Performance Solutions, Facebook created a list of 8 questions and actions to consider when developing their brand’s social strategy. Below are there suggestions:
1. What is your overall marketing strategy?
2. What are your marketing/business goals for your social media marketing?
3. What forms of social media will you use and why?
4. How will you measure? What metrics are appropriate for your campaign and what do they tell you? How will you gather information? What will you do with the data collected?
5. Are you currently listening to what is being said about your firm, brand(s) and/or product(s)?
6. What types of supporting marketing will you use to promote and extend the reach of the program?
7. What dedicated resources will you allocate for your social media programs – both financial and headcount?
8. Choose the right outlets.
Good advice, however, I would move question #5 to above #3. Allow your listening activities to determine what forms of social media you will use.
Chad Richards
Interview with Dave Evan, Digital Voodoo and author of social media marketing, one hour a day
Here's a quick recap of the video. The opportunity is for PR people to lead the way that business is done. Marketing is focused on listening and paying attention to what kinds of experience people are having. Which brings us to the power of the market constituents to influence each other. Social Search. When it comes to metrics, we have social analytics, web analytics and pipeline metrics – these three metrics can start to establish a causal relationship between marketing investment and customer behavior and return on investment. Lastly, social research is emerging as an area to watch carefully. Its affordable, its immediate, and its more tactile.
Duncan Alney Facebook | Twitter | Naymz | Blip.fm | Social Media Marketing
Twitter users are using Twitter terms. Tweet is a popular
verb. Twitter is a common noun. They’re used in their Tweets but also in
everyday speak. But just because a Twit is using the lingo doesn’t mean he or
she is using it correctly.
I’ve created a collection of Twitter words and their
definitions to help make the Twitter lingo illiterate more able to walk the
walk and talk the talk.
(list compiled with assistance from Twittonary and Twictionary)
- co-twitterer:
a partner that tweets on your Twitter account
- dweet:
tweet sent while intoxicated
- mistweet:
a tweet in which one later regrets
- politweet:
a political tweet
- twaffic:
Twitter traffic
- twalking:
walking while twittering via text
- twead:
to read a tweet from a fellow twitterer
- tweeple:
Twitter people, Twitter members, Twitter users
- tweeps:
Twitter people that follow each other from one social media/network to
another
- tweetaholic:
someone addicted to Twitter, so much so that it may be an actual problem
- tweeter:
a user of Twitter
- tweeterboxes:
twitterers who tweet too much
- tweetheart:
that special tweeter who makes your heart skip a beat
- tweet(ing):
the act of posting to Twitter
- tweets:
posts on Twitter by twitterers
- tweetup:
a Twitter meet-up
- twiking:
biking while twittering via text
- twinkedIn:
inviting friends made on Twitter to connect with you on LinkedIn
- twis:
to diss a fellow twitterer; twitter burn
- twitosphere:
community of twitterers
- twittastic:
fantastic, wonderful, superb
- twittcrastination:
procrastinating on Twitter
- twittectomy:
an unfollowing of friends
- twitter
stream: a collection of tweets
- twitosphere:
the community of tweeple
- twitterati:
celebrity twitterers
- twitterness:
a person’s contribution to the twitosphere
- twitterlooing:
twittering from a bathroom
- twitterage:
rage at a twitter post.
- twitterrhea:
the act of sending too many Twitter messages
Next time you hear a Twitterer use a Twitter term
incorrectly, hand them this list to aid in the twiteracy (Twitter literacy) of
the tweeple in the growing twitosphere.
If we’re all on the same page, it reduces the risk of getting lost in
Twitlation.
Alyson (follow me @alyandthecity)
Social Media Marketing helps fuel holiday spirit
It’s the most wonderful time of the year. Bells are jingle
belling. Carolers are caroling. And inboxes are filling with Elf Yourself videos from bored friends.
If you’ve never received one of these videos, you’re missing
out. The Web site, created by OfficeMax , is a
silly, fun way to spread holiday cheer. All you have to do is upload photos of
your friends, family or pets, and Elf Yourself does the rest. You’ll have a
short video of grooving elves to share with your address book in no time!
And this year, Elf Yourself caught the social media spirit.
After your video is created, you can upload your video to your Facebook
(http://www.facebook.com) or Twitter (http://www.twitter.com> page, as well
as embed the video in your Web site or blog.
And Elf Yourself has made uploading photos easier this year,
adding an option to upload photos directly from your Facebook account. Doesn’t
get any easier than that!
Here’s an example:
Send your own ElfYourself eCards
Elf YOURself, and Tweet them to me (now that you can!)
Alyson (follow me @alyandthecity
<http://www.twitter.com/alyandthecity>)
Remember Narcissus. He dashed all his suitors – male and female aside – to fall in love with his own reflection. While twitterholics or people who base their entire social media marketing communication strategy on Twitter (nice redundancy Duncan) will disagree, the great conversation on there is a shadow of itself. Perhaps, you can thank Oprah and Ashton Kutchner for that – I personally will not thank Ashton for anything and find him as substantial and interesting as a baked potato chip, but thats another story. If we've seen one photo of you on twitter, that is probably good. But really you've hardly changed since yesterday. And believe me, no one buys that you're thinner since yesterday. I'm definitely a leaner when it comes to photos (only to satisfy my own silly insecurities) but at least I don't burden all my associates with it. Keep those photos on Flickr, keep them on Facebook, keep them in your wallet, keep them in a box that you can bury for future generations to find – just keep them off my twitter feed. Out.
We'd love you to call out tweets that fit this category! If you're a deep diver and want to see the full top 10 list – click here. BTW Thank you Matthew Inman, you're a funny funny man!
Duncan Alney Facebook | Twitter | Naymz | Blip.fm | Social Media Marketing
Oh yeah, and I'm dedicating this song by an American icon to you. Only she didn't write it about you 
Just like real life, people expect and appreciate conversation protocol. Listen, wait till the other person is done, spatial mores are different in different cultures – these are just a few of the expectations. Conversations are not just two way – they can have many participants. While speaking out of context can be funny in person – its usually not the rule. It can certainly be funny in the theater during a play or a film (in terms of actors not audience). But lets face it, as much as we'd all like to think we're actors – we're not. I'm sure there are lots of self-centered companies and people (read: ad agency execs who are usually skin deep and certain executives from psuedo digital marketing firms) that think everyone is constantly watching their twitter feed and so should immediately know what they're talking about. Before you get worked up, remember I'm saying its ok to speak out of context from time to time. I've just had it with the people that do it all the time.
We'd love you to call out tweets that fit this category! If you're a deep diver and want to see the full top 10 list – click here Duncan Alney Facebook | Twitter | Naymz | Blip.fm | Social Media Marketing
