Social Media Marketing Blog

The idea of being on your phone is, these days, associated with waiting for your coffee, trying to look cool when your date is late, or using GPS maps to try and find a bar. But what if there was something that encouraged you to not only use your phone in public, but simultaneously connect you more deeply with your physical surrounding? What if your phone urged you to explore—to get out and see a city? Here in Indy, that idea is in full swing with The City of Forking Paths—the newest playable city game to hit town.

City of Forking Paths Indaianpolis

Vishant Shah, the man who made The City of Forking Paths a reality for Indianapolis, first saw the capabilities of a city adventure game while in London playing the Pan Studio game Hello Lamp Post. Shah found the game to be somewhat of a SMS guided walking tour, but also something that transformed the city into an adventure board—where local writers could host their own stories and people could pay to follow along.

Coming back to the states, Shah, a member of the crowd funding company Concept Catapult, thought to contact the developers for an Indianapolis version of the game. Today, City of Forking Paths is a reality.  It is a playable city game that will debut the weekend of August 14-17 on the streets of downtown Indianapolis. Players can choose to access different stories from the app that people can play, including a game targeted toward attendees of GenCon.

Boggstown version at GenCon

“Playable cities” are taking the gaming world and turning conventional physical stagnation of board games and computer games into a space where the city itself is the board and you are a piece of the puzzle. Playable cities also reach far beyond the convention of walking tours as far as getting to know a city because you are given the choice to go left or right, to see that monument or that library—you decide what you want to do.

And lastly, by choosing your game, you are deciding what story you want to hear from a local person who has a deep connection to their physical, local area. As you walk along the streets of Indianapolis getting text messages of your location and storyline—prompting you to change locations and answers—City of Forking Paths will blend fiction and truth, history and futurism, and you will enter a world that will make you remember the city in ways like never before.

If you’ve got 30 minutes around August 14-17, hand yourself over to the game, and let it take you wherever. Let your phone become your remote control for enjoying the city.

 photo twitter-growth_zps40430710.jpgAnthony Correia / Shutterstock.com

This week, Twitter follows Facebook in exceeding Wall Street’s expectations for quarterly and annual earnings. Contrary to the buzz of slowed earnings — see Mashable‘s “Twitter’s User Growth Is Tapering Off Very Quickly” article — the company is up 124% year-over-year.

This Business Insider Intelligence chart shows that, beyond earnings, there has also been significant growth in monthly users and Twitter timeline viewers.

 photo twitter-chart_zpse81685f0.png

According to Twitter CEO Dick Costolo, the increase in monthly use is due to feature updates on the platform—not just because of a global event like the World Cup.

Although Twitter is no Facebook, these earnings deepen the authority of Twitter as a leading digital sharing platform, a position that, just like Facebook, can only be further established by increased internet connectivity and increased access to wireless devices.

With continued development of user-friendly platforms and proof of increasing audience size, the social web of Twitter is thicker, stronger, and more intertwined than ever. Twitter is making the case that there is no time like the present to establish your brand in 140 characters or less!

 photo website-content-on-pinterest_zps717e3893.jpgPaul Stringer / Shutterstock.com

Pinterest web analytics will show you content being pinned from your own domain, but what if you’re curious about what’s being pinned from competitors’ websites?

There’s a quick and easy (and free) way to find out! Simply use this URL:

http://pinterest.com/source/CompetitorWebsite.com/

Enter your competitor’s domain in the appropriate spot and you are good to go.

Insights can always been gleaned from a competitive analysis. Happy hunting!

 photo facebook-world-growth_zps2ee7e946.jpgdolphfyn / Shutterstock.com

The recent report of Facebook’s third quarter growth, in addition to the company’s opportunities for further growth, proves that the social network is still the most predominant, dependable and versatile social media site for marketers throughout the world.

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foursquare changesGil C / Shutterstock.com

Foursquare has announced many changes recently. Here are four you need to know about.
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Facebook referral trafficDenys Prykhodov / Shutterstock.com

If one of the goals of your social media marketing efforts is referral traffic to your web assets, I hope you’re not ignoring Facebook. Despite legitimate concerns about decreased organic reach in the News Feed, a recent report by Shareaholic shows that Facebook was the Q2 2014 social media referral traffic leader and drove nearly 25% of all web traffic in June.
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Twitter Analytics
Twitter has rolled out “new and improved” analytics dashboard that is sure to make data-hungry marketers happy. These five posts will fill you in on everything you need to know.
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Your Current Approach to Marketing Could Make You Irrelevant. Fast.

If you and your marketing team are still operating in a paradigm of business as usual, you are in a very difficult position. In fact, you might be facing extinction. These strong words are part of Duncan Alney’s upcoming keynote presentation — Agile Marketing: How To Change The Way Your Marketing Works — at MixWest 2014. I cornered Duncan this morning to break down some of the essential components that make up agile marketing.
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facebook consumptionsGil C / Shutterstock.com

Interactions — likes, comments, shares — are only half of the engagement story on Facebook.

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earned media fail

If you’re thinking about investing in earned media efforts, you need to ask yourself — how can I do something that is interesting TO MY AUDIENCE?

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