Social Media Marketing Blog

step-by-step social media approach
Last week, I wrote about 3 ways to increase social media ROI in 2015. This week, I’m going to expand on that—specifically, a step-by-step approach to (1) integrating managing your social media channels (2) integrating a paid approach and (3) digital PR.
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social media roi 2015
By effectively managing your organization’s social channels, investing in social advertising, and implementing a digital PR approach, you can expect to see a consistent increase in social media ROI in 2015.
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2014 blog
In case you missed them, here are the 14 most popular posts from the Firebelly blog in 2014.
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social media santa: naughty or nice?
Would customers say your brand’s been naughty or nice on social media this year? It’s actually easy to make it on the nice list. Unfortunately, many brands find it’s even easier to make it on the naughty list.
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Team USA social media
We’re excited to announce that we have recently started working with Team USA—specifically U.S. Synchronized Swimming.
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november blog posts
In case you missed them, here are the three most popular posts from the Firebelly blog in November.
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asca conference
Our own Duncan Alney will be presenting “10 Ways to Take Your Social Media Marketing to the Next Level” at the 2014 American Society of Consulting Arborists Annual Conference, the only conference designed to help consulting arborists expand their careers, in Palm Springs, California on December 5th.
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blogger
Let me get a little deep on you.

Publishing is a relationship.
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black friday social media
Learn everything you need to know about Black Friday and social media in these five must-reads.
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real time marketing response
Most major brands know it’s extremely important to have a relevant social presence as a part of its marketing efforts, but how to execute that strategy has been the bigger challenge. Many social media marketers (and most marketing people I’ve talked to) aren’t super clear on the differences between real-time marketing and real-time response via social media.
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