Social Media Marketing Blog

Subtweets: is it something that people in their early twenties do (and useless to marketing people) or does it contain hidden customer experience gems.

There’s been a quiet phenomenon evolving in the social media landscape over the past several years.  People are alluding to personal problems, politics, friends, family and even brands without directly mentioning them. Welcome to subtweeting (and vague-booking).

For marketers the phenomena presents a challenge and an opportunity.  How can we broaden our awareness of conversations about our brands?  And how can an intimate understanding of subtweets inform this broadened awareness?
Continue Reading..

You’re probably wondering what design thinking is all about and what its role at Firebelly is…

Put simply, it’s a way of thinking that gets the root of any problem, no matter how big or small, or how ambiguous it might be. Yes, aesthetics are a part of design, but design thinking goes deeper. When design thinkers are part of every stage of solving a problem, you set yourself apart from your competition by ensuring that every step of every stage has been considered and planned. It’s a skill that’s often overlooked.

Continue Reading..

 

 

Firebelly is starting a new video series that we’ll be airing in April: The WTF’s.

That stands for: Whiteboard Tutorial Focused Learning Sessions.

Continue Reading..

Although predictions or extended reality projections usually come at the end of one year or the beginning of of another – I think it’s critical to look at what’s happening so far in 2014 and imagine the rest of the year. As marketers, we’re very optimistic people and not usually known for taking a hard look at the cold realities around us. These points might not be self evident amidst the hyperbole and removed reality of talking heads, the over-hype of the need to produce content at scale, and the crushing need to produce results. It’s time look at some of these realities and set a corrective course for the rest of the year and 2015. Here goes…Continue Reading..

Social business is possibly the most disruptive force in business today and definitely here to stay. I caught up with my  friend Jeremy Epstein, VP of Marketing for Sprinklr, a revolutionary company that manages the social customer experience across various functional areas of the enterprise, to help bring some clarity to some lingering questions.

Continue Reading..

In a world gone crazy over content, smart marketing people are asking a deeply existential question – what happens to my content once I set it free?

Continue Reading..

“YouTube videos provide visual proof for static content” – Cameron Hail, Optimization @ Firebelly

Everybody is in a mad rush to make content. But I’m amazed at how little thought is paid to quality, distribution, engagement and conversion. Video content, for example, has so much value. And yet, YouTube is convenient left out of so many corporate social media plans

Continue Reading..

About a week ago Firebelly Labs launched its first “smart” infographic over at Verge: the results we’ve seen so far have exceeded our expectations.

Continue Reading..

Digital PR, Optimization, Mobile Research, Digital Futurism, and more

Over the last few years, Firebelly has focused on social media marketing. We have developed a bit of a reputation: some national clients, spoken all over the place, and are in the process of writing a book (Social According To Us). We’ve found that bringing outside thinking to the table has set us apart from other agencies in our realm. Mid 2013 one of our clients, Steve Hershberger of SteadyServ Technologies, challenged me to provide necessary services that were outside of our scope to help meet mixed use cases, go the extra mile, and generate more outcomes. Thus “Firebelly Labs” was born. Simple, unassuming, and definitely a part of our overall culture.

Continue Reading..