Social Media Marketing Blog

Facebook Contest Fail

Not every Facebook contest is a success. Here are five common reasons why they fail.

Continue Reading..

A lot has happened over the past week, including the much needed revamp of Google Places into a new suite of tools now called Google My Business. Take a look at some of this week’s top stories to help you optimize your marketing strategy.

How to Spot the Weakest Part of Your Blog Post (and What to Do About It) by Stefanie Flaxman

What does a rough draft of a blog post have in common with all the other blog posts by all the other content creators in your niche? Too much.

7 Ways to Maximize SEO on Your WordPress Site by Brandon Seymour

After several years of experience working as an SEO and web design consultant on quite a few different WordPress sites, I put together some actionable tips to help WordPress site owners improve their on-page SEO strategy and get a leg up on the competition.

7 Outstanding Content Marketing Tips for Small Businesses by Adam Stetzer

Small businesses have historically been slow to adopt the content marketing strategies that corporate marketers use. But as SEO has evolved significantly in recent years, it has become clear that small businesses need to include how-tos, e-books, comparison guides, and other content marketing techniques to remain competitive in the rankings. Here are seven tips for creating outstanding content.

How to Publish on LinkedIn for Maximum Exposure by Henley Wing

Henley shares four tactics for publishing content that gets read and shared.

3 Ways to Use Google My Business for Your Marketing by Samantha Pena

Here are three ways you can take advantage of My Business to get a leg up on your competition.

4th of July social media
Americans celebrate the 4th of July with BBQs and fireworks, but brands can create “fireworks” of their own on social media this Independence Day. Check out the four must-reads below to learn how.
Continue Reading..

 

It is amazing to think just a decade ago social media marketing did not really exist.

Now, not only is social media trumping traditional media in terms of popularity, but it also has become a place where companies are spending a significant amount of money.

Continue Reading..

What’s going on in your marketing department doesn’t actually matter

Despite your natural inclinations to focus on what you can see, what’s happening right in front of you, in your office, is irrelevant if you aren’t seeing what’s happening in the real world market.

What really matters is what’s going on with customers, advocates, influencers, competitors, suppliers, partners, employers and a whole lot more.Continue Reading..

Chill out baby it’s the weekend!

Maybe it’s been a tough week on you. Maybe you were hassled because your web traffic was down. Maybe your social media status updates were rejected by your legal team. Maybe you just need to chill out. Continue Reading..

The Emergence of Image Listening

Research and development is a core part of my daily life, so I spend a great deal of time testing out new apps and investigating new methods.  And of all the apps I’ve demoed in the past six months, one relatively new application’s potential utility stands out  in my mind: image recognition for brands.

Listening has been largely limited to text over the last few years. But–as our PR Strategist says “Seeing is the new reading.”  In an increasingly image-based paradigm for communications, identifying images in the wild has become a valuable tool for ultra-progressive marketing people.

Continue Reading..

Beginning to think about escalating a social media marketing program or beginning a new one? These posts have been written to help you think through whether you need an agency, how to prepare for the search; and how to think through your use case. Best of luck!Continue Reading..

Questions To Guide You As You Start Thinking Social

Did your VP of Marketing just walk in to your office and say “social media. we need it. make it happen. now”?
Here’s a few questions and suggestions to help you prepare for your mission – and to help you search for a social media marketing agency.

Continue Reading..

 

Social Media Manager (Owned) and The Overall Firebelly Environment

As a Social Media Manager at Firebelly, you’ll look at things differently. They will appear different to you. Innovative thinking and energy will be a part of your approach. You’ll be a part of projects from start to finish – working with an internal and client team. Your philosophy, research and experience will become part of the work you produce. You’ll call it influence.Continue Reading..