3 Ways Brands Can “Get Lucky” On Social Media

social media four-leaf clover
Finding a brand that does everything right on social media is a lot like finding a four-leaf clover. In the spirit of St. Patrick’s Day, here are three ways to make your social media followers feel like they’ve found gold at the end of a rainbow.
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Social Media Marketing: Process Matters. You’ll Die Without It.

social media marketing process
Process matters. It’s critical. You’ll die without it.

This is certainly true when using social media for marketing – and specifically with social media management, social advertising and influencer relations (digital PR).
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3 Reasons People DON’T Love Your Brand On Social Media

social media valentines day
It’s almost Valentine’s Day and love is in the air, but has cupid’s arrow failed to hit your customers’ hearts on social media? Here are three common reasons why!
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How One Minute Of Listening & Responding Yields $40 in Revenue

social listening and responding
Listening for, and responding to, brand or product mentions on social media can pay rich dividends. In this post, I’d like to share a personal anecdote.
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How Your Brand Is Upsetting Customers On Social Media

brands upset customers on social media
If your customers come to you with complaints on your social media channels, what is the one thing you don’t want to do to upset them even more?
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