Our approach is a synthesis of discovery, listening, sense-making and creating measurable strategies around your goals. It’s a lot more that just “building a Facebook page” or “showing you how to use Twitter.”
[fancyquote]We encourage an emotional relationship between the people and your brand.[/fancyquote]During this process, we will discuss the obvious and uncover the subtle, hidden nuances of your business and industry. We will learn about your culture and the unique value you bring to your customers’ lives. Most importantly, we will take the folklore, the myths, the stories, the subculture, and all the contextual details and weave both a central story and additional scenario-based stories for your brand.
We’ll take a close look at your customer technographics to determine which area to focus on. Our approach is dependent on using relevant content over time to build organic conversation, with the point of building affinity and adding value to the lives of your customer base. We encourage an emotional relationship between the people and your brand. It’s at this point where you have finally accomplished community.
Interested in a consultation on building a social media strategy for your brand?Get it touch!
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