University of Phoenix’s Indianapolis campus will host Duncan Alney today as he speaks on the importance of personal branding. “In an economy where people have lost trust in traditional institutions, there is remarkable opportunity for people to build their personal and professional brand based. We live in a project culture – and this is an opportunity for people to develop a portfolio of life work and building emotion-based relationships along the way”, says Alney. He will also speak about the importance of “googling” oneself and managing one’s reputation online.