August 10, 2011 Firebelly Marketing

Gettin’ unique with QR codes

Living in a city like New York, you are surrounded by some of the most creative advertising and marketing in the world. I recently read an article about how Oxfam’s Curiosity Shop puts QR codes on their clothing that, when scanned, open a video of the celeb who donated the piece talking about where they wore it and where the proceeds from the sale of the piece will go.

This got me thinking about all the other unique ways I’ve seen QR codes used for advertising and marketing around the city.

Personal Promotion
The other night, I attended a meeting and was handed a business card as we departed. On the back of the card was a QR code that opened a video promoting the person’s service — she works a consultant — and a special offer for hiring her.

I’ve also seen people around the city with business cards that only have a QR code — no other information at all — that opens a personal website. Both serve as effective and unique ways for entrepreneurs to get their name and business out there in a memorable manner.

Real Estate
Last weekend, I was walking with a friend and saw a QR code on a banner spanning the side of an apartment building. When scanned, it opened a promotional video for the building with the information to talk to a realtor. I was extremely impressed by this use of QR codes because it said a lot to the potential tenant in a very little bit of space.

Cupcakes (Yes, cupcakes!)
One of the first fun activities I did when I moved to the city was attend a charitable farmer’s market. It had your normal booth set-ups, but there were also men and women in unmarked clothing walking around with trays of cupcakes that had edible QR codes as decoration on top. You scanned the code to reveal the website and location of the bakery that made them, along with a 20% off coupon if you came to the store that day (it happened to be just around the corner).  This was by far the most unique and impressive use of QR codes I have seen, and my media marketing-loving heart ate it up…literally.

What are some of the most creative ways you’ve seen QR codes used? Tell me your thoughts. You know I love to read them!

Disclaimer: The above photos are not ones I took from my actual QR code viewings in these scenarios. I borrowed examples from my friends across the Google stratosphere who have more forethought than I when seeing these fantastic uses of QR codes. Live and learn.

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