August 12, 2011 Firebelly Marketing

iPad Head Girl: Viral Video Marketing At Its Best?

Earlier this month, the internet was fascinated when a YouTube video surfaced of a girl doing mundane things around Central Park… with four Apple iPads surrounding her face. While the idea itself is far from new, the best part of the video was just the reaction from the unsuspecting public.

The best viral videos tend to involve the public, and their reactions to unusual things. When it comes to an iPad head, face it, we’d all be curious if we ran in to her in person. While fortunately nobody tried to jailbreak her, it turned in to a very successful promotion for Cosmo For Guys, a new tablet-based publication created by Cosmopolitan Magazine. With nearly a million views on YouTube and a follow-up “Making of” video just released, time will tell if it’ll help the publication actually become successful.

Check it out, what do you think?


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