We hear this question all the time. “What are the best days and times to update my brand’s Facebook page?” Before I share our response, let’s look at what various studies & reports across the web have to say.
Best days and times to update your Facebook page
- Saturdays at Noon
- Weekends and off-peak hours from 2pm to 5am
- 8pm weekdays and 11am on Saturday
- Thursdays & Fridays (& depends on your industry)
- Weekdays 7am, 5pm and 11pm EST (especially on Fridays)
- Weekdays 11am, 3pm and 8pm
- 9am & 8pm
Notice anything? For the most part, answers are all over the place. There are no one-size-fit-all magical ‘best days and times’ to update a Facebook page. Every community is unique. Test posts at different days and times. Then use Facebook Insights to determine which are right for your specific community.