June 4, 2012 Chad Richards

Facebook Promoted Posts: 5 Must-Reads

Here are your 5 must-reads on Facebook’s Promoted Posts that began rolling out last week.

Facebook Promoted Posts

Facebook Promoted Posts: A Step-By-Step Guide
By Lauren Drell Facebook has started rolling out Promoted Posts for Brand Pages, a new feature that allows businesses to pay for posts to be more predominantly displayed on news feeds.

Facebook Launches Promoted Posts For Pages
By David Cohen Facebook pages with more than 400 likes now have another advertising option in the form of the promote button the social network announced in test form in late April, as its rollout was confirmed on the Facebook Marketing page Wednesday.

Facebook Promoted Posts (Sorta) Explained
By Drew Bowling A Facebook spokesperson replied to a few questions I had about the promoted post features. Below is the Q&A from our correspondence.

Facebook Rolls Out ‘Promoted Posts’ To Extend The Reach Of Your Page’s Content
By Pamela Vaughan Traditionally, the reach of the organic content you post to your Facebook business page has been limited by the scope of Facebook’s EdgeRank algorithm. But today, Facebook is rolling out a new tool that enables page admins to extend the reach of their page’s organic content.

Calling Out Facebook {Manipulated by Promoted Posts}
By Kirsten Smith If I want to advertise on Facebook, I would set up an ad to run in the right hand ad-bar. I don’t want to advertise to my fans. I want to interact with them.

Chad Richards

Chad Richards

Senior Social Media Manager at Firebelly
Fun Fact: Chad was named "Most Influential Up & Comer" at the inaugural Social Media Summit. He's been with Firebelly since 2007.
Chad Richards
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About the Author

Chad Richards

Fun Fact: Chad was named “Most Influential Up & Comer” at the inaugural Social Media Summit. He’s been with Firebelly since 2007.

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