This is a guest post from Kacy Capobres, a writer, reporter and social media manager based in New York City.
This past week, LinkedIn created quite a stir with the announcement of their new University Pages.
Designed to attract college and career minded kids as young as 13-years-old, LinkedIn has high hopes their latest strategy can help students “at every critical milestone from campus to fulfilling, successful careers.”
In a company blog post, LinkedIn described their vision for the service, which will launch September 12th. Aside from attracting younger users to their site, LinkedIn hopes to facilitate conversations between students with the over 200 universities across the globe that have chosen to participate.
By giving students student access to information about notable alumni and contacts from schools they are interested in, LinkedIn boasts that users of the service have the potential to create a lifelong professional network.
However, LinkedIn’s desire to recruit a younger audience to the career-networking site has already begun to raise some concern.
Along with privacy issues for the new young users, some now say the company’s creditability could be called into question.
Unlike most social networking sites, LinkedIn is synonymous with the professional world. Along with losing an element of exclusivity, the addition of such a younger audience also changes the scope of service the website provides as a key recruiting base for companies.
While it is unlikely the University Pages will be the cause of the demise of LinkedIn as we know it, only time will tell if this newest experiment will pay off in the end.
How do you feel about high school students joining your professional social media community?
Latest posts by Duncan Alney (see all)
- SHORTHAND: Jason Falls On Social Listening & Mining Conversations - July 11, 2016
- Top Social Media Marketing Frustrations (& How To Avoid Them) - June 27, 2016
- Why Facebook Is Still the Hottest Social Network for Brands - April 11, 2016