January 30, 2017 Chad Richards

A Quick & Easy Exercise For Defining Your Brand Voice On Social Media


Here’s a quick and easy exercise to get you started on the journey of defining your brand voice on social media. It takes into consideration the three primary components of voice—tone, language and purpose.

For each question, choose up to three words that apply and write these down somewhere. It seems like a small step, but your answers will be a big help to those handling your brand’s social media channels—be it an internal community manager or an outsourced social media manager.


What is the general vibe of your brand or the vibe you aspire to give off?

• Friendly
• Warm
• Inspiring
• Playful
• Authoritative
• Professorial
• Personal
• Irreverant
• Humble
• Clinical
• Honest
• Direct
• Scientific
• Other:


What kind of words do you use to describe your brand and its products or services?

• Complex
• Simple
• Savvy
• Jargon-filled
• Insider
• Fun
• Serious
• Whimsical
• Other:


What are your primary reasons for being on social media in the first place?

• Engage
• Educate
• Entertain
• Delight
• Dismiss
• Inform
• Sell
• Enable
• Amplify
• Other:


Sometimes the easiest way to define something is to say what it is not. Write down three adjectives that describe what your brand’s personality is not.

Once you’ve defined your brand voice on social media, it’s time to amplify it. We can help!

Chad Richards

Chad Richards

Senior Social Media Manager at Firebelly
Fun Fact: Chad was named "Most Influential Up & Comer" at the inaugural Social Media Summit. He's been with Firebelly since 2007.
Chad Richards

About the Author

Chad Richards

Fun Fact: Chad was named “Most Influential Up & Comer” at the inaugural Social Media Summit. He’s been with Firebelly since 2007.

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