Every year on Valentine’s Day we treat the ones we love with candies, flowers, dinners and various forms of romance and appreciation. Although we should (and hopefully do) express our gratitude for their love 365 days a year, this holiday is a friendly reminder to cherish the biggest fans in your life.
I encourage you to add your social media followers to your list of valentines, after all they are your brand’s biggest fans! You seek their love and admiration daily—it’s time you love them back. Here’s how!
This is the easiest way share the love. When someone comments on a post, tags you in a photo or shares your content with their network…reply! This can be as simple commenting with a thanks or a like. Just acknowledge that you see what they have done and that you appreciate them for doing it! When someone asks a question, whether private or public, answer them. This will always leave your audience with a positive brand experience.
Share content they enjoy
Here’s a no-brainer: if you share content your audience is interested in, they will be more likely to engage with you. How do you know what content they enjoy? This is where analytics comes in, and boy do I love analytics! When you run reports on your audience and your content, you can determine what performs best and create similar content. With more in-depth audience analysis you can discover what other interests your followers have and include those in your content. Your followers will appreciate you for catering to their passions and their love for you will grow!
Reward super fans
We all know there are different groups within our audience: people who follow a page and never engage, those that intermittently engage, and super fans that regularly like, comment and share content. This group is the holy grail of followers, they are acting exactly how we wish all followers would. As psychology has shown, positive reenforcement works wonders. Sharing and giving credit to their content, contest/giveaways and consumer rewards programs are all ways to give back to your top fans.
Just like in any relationship, people feel valued and loved when the communication goes both ways. Don’t just talk at your followers. Instead of only posting statements and brand news, create content that is engaging. Develop a dialogue, ask your followers questions and respond to their responses.
Feeling the love, but not exactly sure how to show it? We can be your very own social Cyrano de Bergerac. Contact us today!
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