There are a lot of dull brand accounts on Instagram. In the spirit of the 4th of July this week, here are 3 ways you can make your brand’s Instagram account sparkle and stand out from the rest.
Consistently publish interesting content
Consistency is key on any social media platform. Post interesting photos and videos on a regular basis—not too much that you annoy people and not too little that they forget about you. You’ll learn what your audience likes best by their responses—post more of what they like.
People will post comments and questions under your photos. Respond to them! Nobody likes to feel ignored. A simple “thank you” can go a long way in making someone’s day. Search for others who are hashtagging your brand or product and acknowledge those images too with a “double tap” or comment.
Reward your followers
One of the top reasons people follow brands on social media is for special offers. Run a photo contest and share special offers that excite your followers. These can be done in a way that also rewards your brand with increased awareness and sales.
Do you need help making your brand’s Instagram sparkle? We can help!
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