LinkedIn recently reminded me that it’s my eight year work anniversary with Firebelly. To celebrate, I thought I’d do something a little different with my blog post this week—a retrospective on eight of my favorite memories from the past eight years.
It was hard to pick just eight, but here they are in no particular order:
#1 WINNING “MOST INFLUENTIAL UP & COMER”
I was not expecting my name to be called when they announced the winner of the “Most Influential Up & Comer” award at the inaugural Social Media Summit. It felt nice to be recognized by my peers.
#2 ZOOBILATION TWITTER TEAM
I got a free ticket to Indiana’s largest black-tie fundraiser at the Indianapolis Zoo with food from every great restaurant in town in return for my tweets. How could I not love that? The experience also provided meaningful insights into what to do (and what not to do) when assembling social media teams for the events and festivals we’ve worked with at Firebelly.
#3 SPEAKING AT THE ALLFACEBOOK EXPO
This was my first time traveling to speak at a conference. It was in San Francisco and I was nervous. My presentation was about Facebook contests. Victoria Ransom, founder and CEO of Wildfire, came up to me afterward to say I did a better job explaining their contest platform than she could. I was elated.
#4 SOCIAL MEDIA FLIGHT
I was invited to the first-ever “Social Media Flight” at Grissom Air Reserve Base where they took us up on a KC-135R Stratotanker to witness an in-flight refueling mission. That was not something I ever imagined I’d experience, but I’ll never forget it.
#5 LANDING NATIONAL WORK AFTER IMPRESSIVE REGIONAL WORK
After the corporate office of a national restaurant chain noticed the work Firebelly had been doing with one of their local franchise groups, they invited us to speak about social media marketing at their annual convention. They then brought us on board to manage their national social media marketing efforts. That was a big win.
#6 HOT SUMMER COOL CITY CAMPAIGN
This was a fun campaign for Visit Fort Wayne. I disagreed with the approach our creative director had put together and argued to present my own idea. Duncan, our CEO, said we could pitch both. They went with my concept.
For me, this experience reinforced the importance of fighting for what you believe in. It was also the most complex campaign we’d done to date—we learned a lot and it was a success!
#7 CERULEAN CATACOMBS DINNER
When Cerulean was preparing to open a new restaurant in Indianapolis, they met with Firebelly to discuss exciting ways to raise awareness. I casually asked “wouldn’t it be cool to have a dinner in the catacombs [beneath Indianapolis City Market]?” Next thing I knew, people were making it happen.
We invited local media and influencers, then ran a contest for others to win seats at this unique dinner. The fact that it was on Halloween night made it even more memorable and creepy (in a good way).
#8 ALLEY SHENANIGANS
My list would be incomplete without mentioning the many interesting people and occurrences I’ve witnessed in the alley outside our office over the years. “Look outside!” is something yelled frequently here. I’ve often joked we should install an alley cam and stream live footage on our website so everyone can see the crazy things we see.
Time flies when you’re having fun!
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