The interest in generating social media referral traffic is high. Each month, the phrase “SEO is dead” is searched about 210 times, providing evidence that a smattering of marketing professionals aren’t entirely sold on the benefits of using search engine optimization to increase website traffic.
Erik Qualman’s book What Happens on Campus Stays on YouTube was nominated for the 2015 Pulitzer Prize. In addition to being a best-selling author, he’s a motivational speaker who’s been referred to as “the Tony Robbins of tech.”
How to handle haters on social media is the subject of Jay Baer’s new book Hug Your Haters: How to Embrace Complaints and Keep Your Customers. It’s been touted as “the first modern book on customer service.”