Firebelly CEO Duncan Alney recently had the pleasure of sitting down with Erin Sparks and Tom Brodbeck from Site Strategics during their weekly digital marketing Edge of the Web podcast to discuss social media marketing trends, influencer marketing in 2018 and Duncan’s favorite drink (a sidecar).
Pinterest is more than just recipes, dream kitchens and crafts. Almost every brand should add a Pinterest marketing plan into their overall marketing strategy—especially when you consider the fact that 93% of pinners use Pinterest to plan a purchase.
Last month, I talked about why it’s important for brands to incorporate Instagram Stories into their social media marketing efforts. As promised, this month I will go over tips and tricks for creating more engaging stories.
Instagram Stories are growing more and more popular among personal and brand accounts. Are you still on the fence about incorporating Instagram Stories into your social media marketing efforts?
A social media crisis is bound to happen at some point to your brand. This could be as small as a negative review/comment or as big as when Adidas tweeted, “Congrats you survived the Boston Marathon.”