Brands want to send you free makeup products for review and more. Here’s how you become the beauty micro-influencer they are looking for and never have to pay for another eyeshadow palette again.
Becoming A Beauty Micro-Influencer
Yes, I said FREE makeup. Do I have your attention?
You can use your personal social media accounts to display to brands that you are a great potential micro beauty influencer by doing these simple things.
1. Post about makeup you already own.
Start out by using what you already have and doing what you are already doing. When you post a photo of your friends at dinner on Instagram, tag the makeup brands you are wearing.
When you post a selfie on your Instagram Story where your makeup looks particularly good that day, give the makeup brand a shoutout.
Brands want to send products to people who they know post about them already, or at least their genre of products.
If you don’t already own makeup brands that you want products from, work around this problem by getting those free samples! Get a makeup demo at Sephora or ask for a sample of a new mask you want to try, and then post a review about that product on your social media.
This shows the brands you are interested in working with that you are into their products, without breaking the bank.
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2. Use your personal social media accounts.
Unless you want to make it big in the influencer space, I don’t recommend making separate “influencer” social media accounts.
Brands are trying to reach your friends and family that already follow you, not spam followers and other beauty gurus.
I understand that your friends and family probably didn’t start following you on social media because they thought you’d be a great source for makeup tips. You also might not want to become a full-fledged influencer.
That’s OK, just pick one social media channel to pay attention to for your makeup postings so you don’t annoy everyone.
I’d recommend Instagram, because it’s so photo focused, and makeup posts obviously need photos.
3. Put makeup on your face.
It helps no one when you snap a photo of a new lipstick you bought, because everyone could probably find an even better photo of that product on the brand’s website or own social media.
Put it on your face.
Brands want to see that you know how to use makeup and your followers care more about the results, than the makeup itself.
They want to know that the brand lives up to all its hype, not just that you got some new makeup that you heard was good.
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4. Be timely.
If a brand actually sends you products to review or post about, make sure your turnover time is two weeks or less. After that point, the brand will assume you are flakey and they won’t want to send you more products in the future.
If you are still in the prep stages of becoming a micro beauty influencer, don’t post about makeup that is old news.
Stay current with new product releases and new makeup brands.
Your followers don’t want to hear about Urban Decay’s Naked palette years after its release, they can find reviews about that on every other influencer’s social media and blogs.
The most important thing to remember on your journey to becoming a beauty micro-influencer is just be yourself.
Creativity always gives you bonus points, no matter if your audience is just your family or thousands of strangers.
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