Find, communicate with, and track the right influencers for your brand with the best influencer marketing tools.
I’ve done the dirty work for you by using these influencer marketing tools, sitting through demos about them and seeing all of the good, bad and ugly that they can do for your influencer process.
So without further ado, here’s what I think.
Grouphigh, a blogger-centric influencer management platform, is probably the best when it comes to finding bloggers and reporting on specific pieces of content.
Input any blog post or social post into an engagement report and pull engagements, impressions, and reach all organized into pretty little charts.
Learn more at www.grouphigh.com.
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NUVI is more of a conversation tracking platform, but it’s great for making sure the influencers you want to outreach to are actually involved in the digital conversation space that you are trying to insert your brand’s name in.
Learn more at www.nuvi.com.
Sprout Social is for social media management, but if you’re already using it for other parts of your marketing it is great for identifying organic “top fans” of your brand.
This is great info to have when you want to supplement your influencer program with influential people who already like your brand.
Learn more at http://sproutsocial.com.
If your influencer program is transactionally based, like a lot of money/product for social posts, Grin is the right platform for you.
It streamlines campaign tracking so that influencers know what they are receiving in exchange for specific types of social/blog posts they publish about your brand.
The identification and reporting features on this platform need some advancement, but this month-to-month tool is a good addition to any influencer program.
Learn more at www.grin.co.
Traackr is an end-to-end influencer management system that is great for larger brands and teams.
It allows for team collaboration and task assigning, which makes work flow easier for everyone.
Learn more at www.traackr.com.
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Twitter Advanced Search
Twitter Advanced Search is the dumbed-down version of Little Bird, but still a great free resource to add onto any influencer identification process.
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