August 21, 2017 Chad Richards

The Best Time To Post On Instagram May Disappoint You

best time to post on Instagram

“What’s the best time to post on Instagram?” We hear this question a lot and the answer may disappoint you. Below are findings from several studies on the subject, as well as recommendations on how to improve your publishing approach.

The best time to post on Instagram

• 2am and 5pm on Mondays (Source)

• 8am to 9am and 5pm, Mondays and Thursdays (Source)

• 11am to 1pm and 7pm to 9pm, Wednesdays and Thursdays (Source)

• 12pm to 1pm, Monday through Friday (Source)

• 5pm to 6pm, Wednesdays (Source)

• 10pm to 3am (Source)

Now, there is certainly some overlap in these studies’ findings. But for the most part, the times are all over the place. The reason why?

There is not necessarily one best time to post on Instagram. We see this with the brands we work with too—every one is different.


RELATED POST: The Best Time To Post On Facebook May Actually Surprise You


Instead of focusing on publishing at a “best time,” focus on just publishing consistently.

Try posting at different times throughout the day, as well as different days of the week, to see which times generate the most engagement for your particular brand.

It may very well be one of the times listed above or it could be something completely different—you’ll never know until you try.

Use Instagram Insights

If you’re a brand, make sure your Instagram account is set up as a business account. You’ll then have access to Instagram Insights which shows you the days and times your followers are most active—taking some of the guesswork out of trying to decide when to post.


RELATED POST: The Best Time To Post On LinkedIn For Maximum Reach & Engagement


Sprout Social’s ViralPost®

If you use Sprout Social for publishing, their patented patented ViralPost® technology recommends times when your audience is actively engaging and simultaneously identifies when others are least active—giving you a publishing “sweet spot.”

We’ve seen posts receive an average of 20% more engagement using this approach.


Do you need more helping finding the best time to post on Instagram for your brand? Firebelly is here for you. Call us at 317-557-4460, fill out our contact form, or email us at hello@firebellymarketing.com

Chad Richards

VP, Social Media Services at Firebelly
Fun Fact: Chad was named "Most Influential Up & Comer" at the inaugural Social Media Summit. He's been with Firebelly since 2007.
Chad Richards

About the Author

Chad Richards Fun Fact: Chad was named "Most Influential Up & Comer" at the inaugural Social Media Summit. He's been with Firebelly since 2007.

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