“What’s the best time to post on Pinterest?” We hear this question a lot and the answer may surprise, delight or disappoint some of you.
To answer that question let’s take a look at what recent studies have to say, then I’ll share our own findings and recommendations that come from years of helping brands manage their Pinterest accounts.
The best time to post on Pinterest
• 9pm on Fridays and 2pm on Saturdays (Source)
• 1am EST on Fridays (Source)
• 7pm-Midnight, Monday through Friday (Source)
• 8pm-11pm on Saturdays (Source)
• 12am-2pm on Saturdays (Source)
You’ll notice some commonalities among the reports’ findings. Friday and Saturdays are looking pretty good. But for the most part, the times are all over the place. The reason why? There is not a single best time to post on Pinterest.
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I hate to break it to you. We see this on Firebelly’s Pinterest account and on the accounts of the brands we work with too—every single one is different.
What you need to do is try posting at different times throughout the day, as well as different days of the week, to see which times generate the most engagement for you. It might be one of the times listed above or it could be something entirely different.
You know what they say—you never know until you try.
Sprout Social’s Optimal Send Times for Pinterest
Don’t have the time or desire to test different publishing times? Try using Sprout Social for publishing. Sprout’s ViralPost technology learns when your Pinterest audience is most likely to interact with your content and recommends Optimal Send Times to reach the right people at the right time.
RELATED POST: Pinterest Best Practices For Brands: From Pinning To Winning
Sound hokey? No so. We’ve seen our pins receive an average of 20% more engagement using this approach.
Using Pinterest Ads to improve traffic and engagement
Pinterest Ads are also a great way to quickly reach more people and to generate that traffic and engagement your brand is looking for. Depending on your goals there are a variety of campaign options available, including: Awareness, Traffic, and Engagement.
Need more help finding the best time to post on Pinterest for your brand? Firebelly is here for you. Give us a call at 317-557-4460, email us at email@example.com or fill out our contact form and we’ll be in touch!
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