Here’s a quick and easy exercise to get you started on the journey of defining your brand voice on social media. It takes into consideration the three primary components of voice—tone, language and purpose.
It’s one of the laws of sales success: people buy from people (and brands) they trust. Here are some short answers to common questions we receive about community management and building trust with an audience. Read more
SOCIAL MEDIA SHORT ANSWERS: Community Management & Building Trust June 20th, 2016Chad Richards
Finding a brand that does everything right on social media is a lot like finding a four-leaf clover. In the spirit of St. Patrick’s Day, here are three ways to make your social media followers feel like they’ve found gold at the end of a rainbow. Read more
3 Ways Brands Can “Get Lucky” On Social Media June 12th, 2015Chad Richards