Which social networks should your brand be on? There are a lot of them, but the answer to that question largely depends on where your customers are located.
The Emergence of Image Listening
Research and development is a core part of my daily life, so I spend a great deal of time testing out new apps and investigating new methods. And of all the apps I’ve demoed in the past six months, one relatively new application’s potential utility stands out in my mind: image recognition for brands.
Listening has been largely limited to text over the last few years. But–as our PR Strategist says “Seeing is the new reading.” In an increasingly image-based paradigm for communications, identifying images in the wild has become a valuable tool for ultra-progressive marketing people.
There is not a time in my life where I have not used the Internet. From fourth grade using the Internet to do research for projects to now using the Internet as the main source for compiling information for my job here at Firebelly, the Internet has always been in my life. While many people my age can’t imagine life without the Internet, other generations know what it was like before the Internet existed. The Internet has changed the way we buy things, communicate, and do research, but now more than ever it is changing higher education.
Recently I had the privilege of sitting in on a strategic vision plan for Butler University. While we discussed many different ideas and challenges the university faces,we also focused on the new innovative ways of teaching in higher education. One of these ways is the use of “mooc”, massive open online sources, universities such as Harvard and M.I.T are using these as the new way of teaching. While there is still much debate about mooc, which you can see in this article from the New Yorker, the fact of the matter is that the Internet is changing the traditional classroom.
The Internet is not just changing the classroom setting for education, it is also changing the way professors communicate with students and how university admissions offices communicate with potential students. As you will see in the infographic below 85% of college admissions offices are using social media. Currently I am blogger for Butler University admissions and last Fall semester alone I received 8,000 views on my blog. Incoming students are not only checking out university blogs, but also using Facebook to meet roommates or follow their university on twitter for tips and upcoming events. In the world of higher education there are now jobs for social media specialists. Who knows the power of your social media may be lying in the hands of your school’s mascot. For example, at Butler University our mascots Blue 2 and Trip aka Blue 3 tweet about their lives. Combined Blue 2 and Blue 3 boast a 20,000 follower count. As education takes a turn on social media as well as in the classroom, maybe your next class will be online.
Does the university you attended/attend currently use social media? What are your thoughts on universities switching to more online courses?
Today, April 3, 2013, we celebrate the 40th anniversary of mobile telephones. It’s hard to imagine a world without cell phones. Most of us use them for a lot more than calls nowadays. We use them for everything from asking Siri where to eat for dinner to updating our Facebook statuses, emailing and business transactions.
We have Dr. Martin “Marty” Cooper to thank for this multi-tasking machine! Cooper, a Motorola employee, was the first person to make a mobile call. He took his prototype, later known as the Motorola DynaTAC 8000x, to New York City on April 3, 1973 where he called AT&T, reportedly saying, “I’m ringing you just to see if my call sounds good at your end.” The DynaTAC was the first commercially sold phone, weighing in at 2.5 pounds and costing $3,995!
What was your first cell phone? How old were you when you got it?
When it comes to posting on your business Facebook page it’s important to keep in mind the value that photos add to your text and/or link posts. The infographic by Wishpond reenforces strong data that photos are king when it comes to posts. For example, photo posts on Facebook receive 84% more link clicks and 53% more likes on average. Facebook posts that include photos also have 120% more engagement than the average posts.
Are you posting photos on your Facebook page? If not, the next time you see a loyal customer, have an event, get a new product, honor an employee of the month or create new specials, remember to snap a quick photo and upload it to your Facebook Page.
Ashley Verrill, CRM market analyst with Software Advice conducted “The Great Social Customer Service Race.” The race was created to evaluate how efficiently the nation’s top 14 brands across seven industries provided customer support on Twitter. The evaluations are based on the response time and the percent of total tweets that received a reply.
Snapshot of the results:
- 90% of responses occurred when the @ symbol was used
- Negative tweets received the least amount of responses (5%).
- Bank of America had the best overall response percent (17.5%).
- Starbucks, Visa and Apple didn’t respond at all
- Don’t leave the customer waiting for a response.
- Monitor ALL important keyword triggers, @ or no @.
- Humanize your responses with consumers.
Are you monitoring your brand with an @ symbol and without? How quickly are you responding to your customer’s tweets?
Mashable created the infographic below for a recent study by market research firm, Lab42. The study concluded that about 50% of consumers view a brand’s Facebook presence more than its website. One thousand social media users were asked how they felt about Liking and interacting with brands on Facebook.
At Firebelly, we really harp on the top two reasons people follow branded Facebook Pages is to get coupons/discounts and giveaways. The infographic below proves that once again, 77% of fans have saved money as a result to Liking the Facebook Page. The study showed that 87% of people Like brands on Facebook, so right there you can see that consumers are going to Facebook for information, discounts and 82% believe Facebook is the right place to interact with brands. 75% of respondents feel more connected to a brand on Facebook than anywhere else and 50% value a Facebook Page over a website.
My post last week, Brand Discovery: The First Step In A Social Strategy, discussed the importance of brand discovery whether it be with an agency or internally. This week, I stumbled across the infographic below by Awareness, Inc. that explains the objectives and goals of the audit.
A social audit is one of the most important parts of discovery work because it will help paint a picture of what is going on with competitors and the brand itself. It can also provide inspiration and direction on refining the goals program overall and the community.
Have you done a social audit for your business?
If you are unsure about going social with your business this is a great visual to consider. The Improve Your Marketing Or Get Out Of The Business infographic below created was by Demandforce. Focusing the importance on current customers through their word of mouth and online reviews. It also illustrates how social sites have increased customer growth and how dire outstanding customer service is to any business.
Has your business gone social? If not, what are your reservations?
The ContentPlus Infographic: The Anatomy of Content Marketing below depicts the importance of an integrated marketing approach. This approach includes content marketing through curating, creating and promoting the brand’s core ideas and values to its clients. The infographic highlights the significance of the having the following:
- A corporate blog to increase visibility
- Thought leadership content to engage the audience
- A word of mouth strategy to increase buying decisions
- Social media assets to create awareness
Do you have an integrated marketing approach? How can you improve your strategy?