Though Facebook and Instagram have both reached hero status, they have very different superpowers. It’s important that brands appreciate these differences, play to their advantages, and rather than settling on a favorite defender, use both to contour a successful marketing strategy.
Last month I talked about tips for creating a content calendar, hopefully you found some ideas you could easily implement. This month, I want to challenge you think about Instagram content calendars in new and exciting ways to increase engagement for your brand.
Last month, I talked about why it’s important for brands to incorporate Instagram Stories into their social media marketing efforts. As promised, this month I will go over tips and tricks for creating more engaging stories.
Instagram Stories are growing more and more popular among personal and brand accounts. Are you still on the fence about incorporating Instagram Stories into your social media marketing efforts?