Though Facebook and Instagram have both reached hero status, they have very different superpowers. It’s important that brands appreciate these differences, play to their advantages, and rather than settling on a favorite defender, use both to contour a successful marketing strategy.
Last month I talked about tips for creating a content calendar, hopefully you found some ideas you could easily implement. This month, I want to challenge you think about Instagram content calendars in new and exciting ways to increase engagement for your brand.
Last month, I talked about why it’s important for brands to incorporate Instagram Stories into their social media marketing efforts. As promised, this month I will go over tips and tricks for creating more engaging stories.
Instagram Stories are growing more and more popular among personal and brand accounts. Are you still on the fence about incorporating Instagram Stories into your social media marketing efforts?
“What’s the best time to post on Instagram?” We hear this question a lot and the answer may disappoint you. Below are my findings from several recent studies on the subject.
Running an Instagram contest can be a great way to generate excitement around your brand, but there are some dos and don’ts to consider before you begin.
We receive a lot of questions about Instagram best practices for retail brands. Here are quick answers to seven of the most common inquiries.
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In order to get the most out of your Instagram account, you must create content that leads to higher engagement. Increase Instagram engagement with these six techniques.
We receive a lot of questions from fashion and beauty brands about Instagram best practices. Here are quick answers to seven of their most common inquiries.
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We receive a lot of questions from bars, restaurants and breweries about marketing on Instagram. I want to share quick answers to seven of the most common questions below.
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