Instagram Direct: 5 Must-Reads

Instagram has rolled out Instagram Direct – a way to privately send photos and videos to your followers. Learn all about it in these must-reads.

Instagram Direct

Introducing Instagram Direct

By Instagram We’re excited to bring you Instagram Direct, a new way to send photo and video messages to friends. There are moments in our lives that we want to share, but that will be the most relevant only to a smaller group of people. Instagram Direct helps you share these moments.

Too Different, Not Different Enough: Why Instagram Direct May Fail

By Josh Constine My friends aren’t using Instagram Direct, at least not yet. I’ve received just two IGD messages since it launched on Dec.12. In the meantime, over 20 close friends I regularly message with elsewhere have posted publicly to Instagram, and I’ve received about 60 Snapchat Snaps from 18 different people.

Now It’s Permanent: Instagram Is All About Snapchat, Not Twitter

By Ellis Hamburger Ever since Facebook snatched Instagram from the outstretched arms of Twitter, the two companies have sparred continuously, feature for feature. But Instagram’s latest feature isn’t really about Twitter. It’s about Snapchat.

Six Ways Brands Can Use Instagram Direct For Marketing

By Nicole Rose Dion Similar to Snapchat, Instagram Direct allows users to privately send photo or video messages through the application. Not only is this a great feature for individuals, Instagram Direct has the potential to be especially useful for brands.

Don’t Panic! There’s A Way To Unsend Instagram Direct Messages

By Caroline Moss Is there anything that strikes more fear in the heart of people than the idea that you may have sent a photo to an unintended recipient? Well, breathe easy; there’s a way to take back an Instagram Direct photo message you didn’t mean to send.

[Image source: Instagram]

Sorry Selfies, No One Wants To See You!

For those of you that love #SelfieSaturday, and taking photo shoots of yourself in general, I’ve got some bad news: no one wants to see those pictures!

Leave it to illustrator John Kovalic of Dork Tower to demonstrate why, now matter how many different filters you use, your selfies are not as great as you think they are.


Vine vs. Instagram


Vine has been around since January for iOS users and just became available for Android users, June 3rd.  Unfortunately (for Vine), right after on June 20, Instagram (or Facebook) released Instagram video that was automatically available for both iOS and Android users.

From my personal social media feeds, I have heard all opinions on whether Vine or Instagram video is better. Instead of basing my opinion off my friends Tweets, I decided to compare the features of each video tool.



Duration  6-seconds  15-seconds
Looping  Yes  No
Embeddable  Yes  No
Special Features  Front Facing Camera  Front Facing Camera, Filters, Stabilization
Users 13 million 13 million


Which do you prefer?  The original Vine or the new Instagram video?



4 Reasons Why Millennials Love Instagram Video


There has been a lot of excitement about Instagram’s new video tool, released June 20, that records and directly shares 15-second videos into the Instagram feed.  While very similar to Twitter’s Vine, which has been around since January, Instagram’s video already seems to be more popular and appreciated by Millennials.

Millennials are 2.5 times more likely to adopt new technology and it is becoming more apparent the best way to reach Millennials is through social media.  With more and more users recording mini videos everyday it seems logical for brands to start utilizing the video tool of Instagram as another form of approval and connection from Millennials.

1. Action Packed.

Instagram is perfect for showing action without losing the viewers attention.  Millennials, also known as Generation ADD, are use to fast-paced, changing environments, will lose interest, and move on quickly.  A 15-second video is perfect to keep Millennials attention while impressing and keeping us coming back for more, short, entertainment.  Another benefit?  It is in the same feed as Instagram photos, making it easier to check than Vine, and more interesting because one goes from video to photo instantly.

2. It’s Fun and Playful.

Millennials are still young and enjoy playful, silly acts.  Promoting your company’s culture in a fun loving, silly way is guaranteed to be appreciated and enjoyed by free-spirited Millennials.

3. Creates Emotional Connections.

Instagram Video is a great way to become connected with your audience and having a personal approach is a way to keep them involved.  Millennials have a tendency and willingness to share so use the video tool to ask questions as a way to receive our input, share our ideas, and create a union between your brand and us.

 4. Creativity is Never-Ending.

Millennials are pro’s at utilizing social media to express creativity.  Millennials also appreciate creativity and the doors social media has opened for new forms of it.  Since Instagram only allows 15-second videos creativity is key.  If your brand masters creative content Millennials will recognize that, support that, and stay interested in what you come up with next.

By utilizing the most out of what Instagram Video offers and focusing it towards Millennial characteristics, your brand can gain attention and respect from the Millennial generation.




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