In my Shorthand series, I ask fellow social media marketing industry leaders for three quick and easy insights into their areas of expertise or interest. For this installment, I spoke with Erik Deckers, President & Owner of Pro Blog Service.
Your Current Approach to Marketing Could Make You Irrelevant. Fast.
If you and your marketing team are still operating in a paradigm of business as usual, you are in a very difficult position. In fact, you might be facing extinction. These strong words are part of Duncan Alney’s upcoming keynote presentation — Agile Marketing: How To Change The Way Your Marketing Works — at MixWest 2014. I cornered Duncan this morning to break down some of the essential components that make up agile marketing.