Facebook vs Instagram: What Brands Need To Know About These Social Superheroes

facebook vs. instagram

Though Facebook and Instagram have both reached hero status, they have very different superpowers. It’s important that brands appreciate these differences, play to their advantages, and rather than settling on a favorite defender, use both to contour a successful marketing strategy. 



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Marketing Mix Tape: Do These 6 Things to Bring More Traffic to Your Website Now

marketing mix tape

Mix tapes were and are labors of love – carefully curated, tested and re-recorded – all with the intent of a certain desired listening experience. Whether it was for a friend, a parent or a significant other – these were designed with an intended result. Getting the right strategy for generating website traffic is very similar.

Each month, the phrase “SEO is dead” is searched about 210 times, providing evidence that a smattering of marketing professionals aren’t entirely sold on the benefits of using search engine optimization to increase website traffic.

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Best Practices For Managing A Social Media Crisis

social media crisis

A social media crisis is bound to happen at some point to your brand. This could be as small as a negative review/comment or as big as when Adidas tweeted, “Congrats you survived the Boston Marathon.”

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When Is It Appropriate To Hide, Block Or Delete On Social Media?

social media

As a social media manager, you are bound to come across unsavory comments on your social channels. They come in various forms; complaints, cursing, inappropriate photos or comments and so on. So how do you handle them? When is it appropriate to hide, block or delete on social media?

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Using Social Media To Promote Your Products & Services

Duncan Alney Living By Design

Firebelly CEO Duncan Alney recently appeared on an episode of Living By Design to discuss how businesses can use social media to promote products and services with host Cathy Holloway Hill.
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It’s Time For A New Social Media Marketing Agency If…

new social media marketing agency
It’s time for a new social media marketing agency if you get stuck with a inexperienced junior team. Select an experienced senior team to help with your efforts (unless, of course, you don’t value your time, budget and results).
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A Free & Easy Way To Improve Your Brand’s Social Media Visibility In Google Search Results

social media google knowledge graph
We’re frequently asked “How do we get links to our social media accounts to appear in that box about our brand in the Google search results like so-and-so?” This post provides the answer.
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