Facebook Video Ads: Power Up Your Campaign

facebook video ads

Firebelly recently teamed up with another creative agency to launch a social media campaign that involved the release of several videos over a period of six weeks. Facebook video ads were an important part of the equation and I wanted to share several best practices and lessons learned so that your next Facebook video ad campaign can be a success too.

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3 Sure-Fire Ways Non-Profits Can Increase Awareness With Social Media

non-profit social media

Last week, I spoke at Kiwanis International’s annual convention on the topic “3 Sure-Fire Ways To Increase Awareness With Social Media.” Below are my slides from that presentation.
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3 Ways Brands Can “Get Lucky” On Social Media

social media four-leaf clover
Finding a brand that does everything right on social media is a lot like finding a four-leaf clover. In the spirit of St. Patrick’s Day, here are three ways to make your social media followers feel like they’ve found gold at the end of a rainbow.
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