Facebook Video Ads: Power Up Your Campaign

facebook video ads

Firebelly recently teamed up with another creative agency to launch a social media campaign that involved the release of several videos over a period of six weeks. Facebook video ads were an important part of the equation and I wanted to share several best practices and lessons learned so that your next Facebook video ad campaign can be a success too.

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3 Sure-Fire Ways Non-Profits Can Increase Awareness With Social Media

non-profit social media

Last week, I spoke at Kiwanis International’s annual convention on the topic “3 Sure-Fire Ways To Increase Awareness With Social Media.” Below are my slides from that presentation.
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3 Ways Brands Can “Get Lucky” On Social Media

social media four-leaf clover
Finding a brand that does everything right on social media is a lot like finding a four-leaf clover. In the spirit of St. Patrick’s Day, here are three ways to make your social media followers feel like they’ve found gold at the end of a rainbow.
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Emerging Social Media Trend: Pay To Play

social media pay to play
It takes a lot of time, effort and talent to be successful on social media, but because brands didn’t have to pay to create an account, the perception that it was “free” existed.

Well, that “free ride” has come to an end. Sure, you still don’t have to pay to create an account, but if you want people to see your content, you’re going to have to pay to promote it.

Many of these “sites” are now public companies who need to make money to make shareholders happy.

Make yourself familiar with their ad platforms:

• Facebook Ads
• Instagram Sponsored Photos & Videos
• LinkedIn Targeted Self-Service Ads
• Pinterest Promoted Pins
• Twitter Ads

Need help with social ad management? We can help!

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