Strong Facebook ad campaigns are born from strong images. Long before the written word, mankind used imagery to articulate a message and tell a story.
Firebelly recently teamed up with another creative agency to launch a social media campaign that involved the release of several videos over a period of six weeks. Facebook video ads were an important part of the equation and I wanted to share several best practices and lessons learned so that your next Facebook video ad campaign can be a success too.
Last week, I spoke at Kiwanis International’s annual convention on the topic “3 Sure-Fire Ways To Increase Awareness With Social Media.” Below are my slides from that presentation.
You’ve been told you have to pay to play when it comes to content on Facebook. Now there’s new a way to know how relevant those Facebook ads are.