Firebelly recently teamed up with another creative agency to launch a social media campaign that involved the release of several videos over a period of six weeks. Facebook video ads were an important part of the equation and I wanted to share several best practices and lessons learned so that your next Facebook video ad campaign can be a success too.
Last week, I spoke at Kiwanis International’s annual convention on the topic “3 Sure-Fire Ways To Increase Awareness With Social Media.” Below are my slides from that presentation.
You’ve been told you have to pay to play when it comes to content on Facebook. Now there’s new a way to know how relevant those Facebook ads are.
It takes a lot of time, effort and talent to be successful on social media, but because brands didn’t have to pay to create an account, the perception that it was “free” existed.
Well, that “free ride” has come to an end. Sure, you still don’t have to pay to create an account, but if you want people to see your content, you’re going to have to pay to promote it.
Many of these “sites” are now public companies who need to make money to make shareholders happy.
Make yourself familiar with their ad platforms:
Need help with social ad management? We can help!