Brands and consumers alike have witnessed the shift from print, or traditional marketing, to alternative social and digital forms. Let’s face it, consumers aren’t going to the mailbox, combing through the mail, newspapers, or magazines to discover what they can buy.
Firebelly recently teamed up with another creative agency to launch a social media campaign that involved the release of several videos over a period of six weeks. Facebook video ads were an important part of the equation and I wanted to share several best practices and lessons learned so that your next Facebook video ad campaign can be a success too.
Facebook Relevance Score for ads rates your ads on a scale of 1-10 as to how well your Facebook ads are performing. This score can be found in Facebook Ads Manager.