If it wasn’t hard enough explaining social media in general to my mom, having to explain my job in social media marketing was an even bigger banana to peel.
A social media crisis is bound to happen at some point to your brand. This could be as small as a negative review/comment or as big as when Adidas tweeted, “Congrats you survived the Boston Marathon.”
Every year on Valentine’s Day we treat the ones we love with candies, flowers, dinners and various forms of romance and appreciation. Although we should (and hopefully do) express our gratitude for their love 365 days a year, this holiday is a friendly reminder to cherish the biggest fans in your life.