March 21, 2016 Duncan Alney

Erik Qualman: Digital Leadership, Disruption & Reputation

erik qualman

Erik Qualman’s book What Happens on Campus Stays on YouTube was nominated for the 2015 Pulitzer Prize. In addition to being a best-selling author, he’s a motivational speaker who’s been referred to as “the Tony Robbins of tech.”

In my Shorthand series, I’ll ask fellow social media marketing industry leaders for three quick and easy-to-digest insights into their areas of expertise or interest.

Let’s get to the questions!

1. One key recommendation for a digital leader?

If you say yes to everyone you are saying no to everyone. You need to focus on the important rather than the immediate.


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2. Is there such a thing as optimized disruption?

There is such thing as optimized disruption, but it will differ from company to company. A good question to ask before any endeavor is what does success look like?


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3. Does digital reputation matter to people under 30? Should or shouldn’t it?

It does indeed matter more than ever. This has been a rapid shift the past few years and our What Happens on Campus Stays on YouTube has become a best-seller because college and high school students are starting to understand this. At Rutgers University alone we have sold over 13,000 copies.


BONUS: Does privacy still exist?

Erik: Privacy is dead. One needs to understand the new rules of reputation.


To learn more about Erik, please visit his website: www.equalman.com.

Interested in being featured in a future Shorthand post? Email me! Be sure to include ‘Shorthand’ in your subject line and let me know what you’d like to talk about.

Duncan Alney

CEO at Firebelly
Fun Fact: Duncan co-authored the book "Facebook Marketing Secrets." He founded Firebelly in 2001.
Duncan Alney

About the Author

Duncan Alney Fun Fact: Duncan co-authored the book "Facebook Marketing Secrets." He founded Firebelly in 2001.

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