Erik Qualman’s book What Happens on Campus Stays on YouTube was nominated for the 2015 Pulitzer Prize. In addition to being a best-selling author, he’s a motivational speaker who’s been referred to as “the Tony Robbins of tech.”
In my Shorthand series, I’ll ask fellow social media marketing industry leaders for three quick and easy-to-digest insights into their areas of expertise or interest.
Let’s get to the questions!
1. One key recommendation for a digital leader?
If you say yes to everyone you are saying no to everyone. You need to focus on the important rather than the immediate.
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2. Is there such a thing as optimized disruption?
There is such thing as optimized disruption, but it will differ from company to company. A good question to ask before any endeavor is what does success look like?
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3. Does digital reputation matter to people under 30? Should or shouldn’t it?
It does indeed matter more than ever. This has been a rapid shift the past few years and our What Happens on Campus Stays on YouTube has become a best-seller because college and high school students are starting to understand this. At Rutgers University alone we have sold over 13,000 copies.
BONUS: Does privacy still exist?
Erik: Privacy is dead. One needs to understand the new rules of reputation.
To learn more about Erik, please visit his website: www.equalman.com.
Interested in being featured in a future Shorthand post? Email me! Be sure to include ‘Shorthand’ in your subject line and let me know what you’d like to talk about.
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