Increasing website traffic is great, but what do you want those visitors to do once they get to your site?
Facebook conversion ads allow you to reach people more likely to take desired actions on your website, which means more signups, add to carts or increased sales. Follow these steps and watch your website conversions grow.
Optimize your site for conversions
Before you do anything with Facebook, I recommend you make sure your website is optimized for conversions and is user-friendly. The last thing you want is to send quality people to your website only for them to get confused or annoyed with your site and bounce right out.
Be sure your website explicitly states what the business does, uses trust symbols, and has writing and imagery that establishes expertise, confidence and trust. Want to take your website to the next level in conversion rate optimization? Check out SiteTuners.
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Install your pixel
In order to launch any conversion ad on Facebook you must create and install a pixel on your website.
1. Retarget website visitors. When you install Facebook pixels it allows you to retarget people who have visited your website(including specific pages) or taken actions on your site(add to cart, add payment info etc).
2. Target lookalike audiences of people similar to those who have visited and taken action on your site, including people similar to those who have purchased from your site in the past.
3. Track conversions. You will be able to more accurately measure the number of leads, purchases or any other conversion you set up.
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Launching conversion ads
Now that you have a website optimized for conversions, and set up a pixel that allows you to target the right people and track conversions you are ready to create and launch your conversion ad!
Determine what you want people to do when they come to your site – collect leads, increase people who add items to their cart, or complete a purchase for example. Then, using your pixel, create custom and lookalike audiences along with interests you have identified to target the right people.
Continue through the Ads Manager ad creation steps and launch your ad.
Once your ad has been running you can start to monitor the results via Ads Manager, including number of leads or purchases, return on ad spend and purchase value.
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