These Facebook page management tips will help brands increase fan engagement on their Facebook pages faster than you can click the Like button. Well, maybe not that fast. Check out our 5 tips below!
1. Use relevant, evolving content
Conversation is the lifeblood of any successful Facebook fan page and an important part to your overall social media marketing plan. Conversations are critical for building relationships through interactions with your fans.
Conversations should be inclusive, relevant and influential. Conversations on your Facebook page should be about people and not all about you and your product. So how do you this? Use relevant, evolving content.
Content is the base for any conversation, so it’s important to start with that on your fan page.
Use a mix of content, including:
• Brand news and promotions
• Giveaways and contests
• Current events
Don’t be afraid to switch things up and evolve your approach. If you see one type of content isn’t performing, stop posting that kind of content and introduce something else. If you notice something fans really respond to, post more updates like that.
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2. Respond to fans in a timely manner
Conversations happen quickly today, so you and your business need to be ready to engage and participate with you fans in a timely manner. The pages we manage at Firebelly are monitored and responded to throughout the day. For those of you who aren’t on Facebook 24-7, we recommend responding to your fans a couple times a day, at the very least.
Responding doesn’t need to be a time suck either, if you have 30 comments on a post you can write a single comment responding to everyone instead of individual comments as they are posted. Gratitude and kindness go a long way too, so be sure to thank your fans if they respond to your questions or content. Also, respond to their questions and comments, good or bad–they want to know that you are listening.
3. Ask questions
The main reason people get on Facebook is to engage with friends and family, not brands. So, it’s important to relate to your audience and spark conversation by inadvertently getting them to engage. But, how is this done?
There are a number of ways, but one of the most important is to ask questions. Facebook’s New Feed algorithm favors status updates that generate conversation—meaning the more people respond to your content, the more people will see it.
The fact of the matter is when someone Likes your page it doesn’t mean they have any real affinity for your brand, what that like does mean, however, is that person is open to engagement—a great way to eventually build the affinity you’re looking for.
4. Ask for thoughts on your brand
I know, I know, we already said ask questions, but this this one is so important we separated it out as its own tip.
Fans and customers want to be heard. You want a successful Facebook Page for your brand. So what is an easy way to make your fans feel heard and gather information to help make your Page successful all at the same time?
Ask your fans about your brand. This will sound scary to some, but it’s a sound Facebook page management approach.
Consider asking them the following:
• What do they think of your brand?
• How could the brand be doing better?
• What is the brand doing well?
After you gather and sort through the data you will most likely find that your fans have a wide variety of viewpoints. From here, you have the opportunity to test different content and adjust your voice to see what really drives community and conversation.
Your fans will take notice that you are actively listening and make them feel that they do have a voice in making your business. It’s a win-win.
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5. Offer incentives
Facebook fans love incentives–you scratch my back, I’ll scratch yours. Think about your personal page and the feeling you get when you start getting likes or comments on a post about finding your new favorite restaurant or a photo of you doing something fun.
When you receive those interactions you are more inclined to like or comment on that person’s posts too. The same goes for business pages—your fans get that same feeling when they receive engagement from your brand.
There are several ways brands can offer incentives, including:
• Running a sweepstakes or contest
• Gift card giveaway with trivia questions
• Offers and coupons
As we mentioned earlier, the majority of people on Facebook are there to interact with friends and family, not brands. That’s why offering incentives is an intriguing way to engage fans and make them feel special. In return, you’ll see increases in audience growth, engagement and traffic.
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