July 13, 2015 Duncan Alney

Leadership: The Firebelly Retreat

firebelly retreat

The Firebelly team went Lake Michigan on vacation together. People matter more than infrastructure, processes and protocol. We had a great time.

As an entrepreneur, I’m guilty of not taking taking enough time for myself. This year, I’ve reset. I’m putting the oxygen mask on first. And I decided to break a few rules along the way. I rented a house on the beach on Lake Michigan and invited my core team along.

Here’s a recap of what I told my team before going:

• No obsessing about work
• While you’re free to work, it can’t be your sole focus (and you preferably won’t do anything)
• You don’t have to get inspired
• You don’t need to come up with a great idea


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• There is no need for thinking of ROI
• You’re a valued member of our team – just bring your significant other
• We’ll eat at least one meal a day together
• We’ll hang out on the beach once a day

The trip was a blast.

Here are a few trip highlights:

• Consumed several bottles of prosecco
• Steph cooked for us the entire time
• Chad is incredibly chill and shared some of his secrets
• Discussed the state of our market and industry in 30 minutes
• Celebrated life


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• Listened to great music
• Learned that you don’t have to be connected all the time—especially on the beach
• Learned about each other
• Watched the sun set several times together
• Enzo, my 4-year-old, asked “does the sun put on a swimsuit before it goes into the sea, papa?”

firebelly retreat lake

I’m incredibly thankful for Firebelly. It offers me the ability to work with great core team members and inspiring clients. It allows me to do things in my community and to stay balanced. It gives me a livelihood and the freedom to hang out, to stay engaged and be healthy.

Take a vacation. You deserve it.

Duncan Alney

CEO at Firebelly
Fun Fact: Duncan co-authored the book "Facebook Marketing Secrets." He founded Firebelly in 2001.
Duncan Alney

About the Author

Duncan Alney Fun Fact: Duncan co-authored the book "Facebook Marketing Secrets." He founded Firebelly in 2001.

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